Samsung launches digital communication for Smart TV range

MUMBAI: Having just launched its new Smart TV range in India, Samsung is trying to provide consumers with a first hand experience of the next generation features of the Samsung Smart TV like Motion Control, Voice Control and Face recognition through Digital communications tailored by Starcom Worldwide, the company’s media agency.

To this end, Samsung and Starcom have come out with the first ever Augmented Reality Motion Control Banner in the Digital space.

Samsung’s Smart Interaction technology provides Smart TV users with a option for controlling and interacting with the TV breaking the physical boundaries between the consumer and screen. Samsung’s new Voice Control, Motion Control, and Face Recognition commands enrich the consumers’ television experience.

Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognises movement in the foreground, as well as microphones that recognise voice.

To communicate the benefits of a Smart TV, Samsung and Starcom have together innovated the first ever Augmented Reality banner format through the Motion Control Banner utilising digital platforms like YouTube and Moneycontrol.

Samsung India CMO Rahul Saigal said, "In keeping with the Company’s thrust on innovation we have created this digital communication to provide consumers a complete experience of the interactive features of our new 2012 Smart television range.The Augmented Reality banner is giving consumers an opportunity to experience Motion Control in a manner that helps them understand this truly distinctive feature of our new leading edge Smart TV range."

SMG Digital national director Arnab Mitra said, “To a lot of Indians Smart TV just stood for a television with a few features like a radio or internet, which does not have a unique space anymore with the advent of Smartphones, however, the Samsung Smart TV is beyond that and enhances television viewing experience with interactive online content, exploring apps, and much more. Our objective was to ensure that the consumers can live this experience without having to visit a store or buy the TV, and thus actually create awareness about the features."

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