Samsung launches 3 new LCD TV series

MUMBAI: Consumer electronics major Samsung has announced the launch of three new, premium, advanced series of LCD TVs - Mosel Blaque, Bordeaux Art, Sonoma Trenz - in the Indian market.

The company also announced that Flat Panel TVs would be the growth drivers for its Audio Video business in the country.

Samsung is aiming at a 50 percent market share in the Flat Panel category this year. It has also strengthened its Plasma TV offering by launching four new models, classified under C9 and Q9 series, in the Indian market today.


States Samsung India Dy. managing director R. Zutshi, "Based on our innovative product offerings in the Flat TV and Flat Panel categories, our attractive pricing and our efforts in the direction of enhancing awareness on these categories, we expect to play a leadership role in fuelling the transition from Curved TVs to Flat and Flat Panel TVs in India."

Samsung India, which commenced manufacturing Flat Panel TVs at its Noida facility in India in June last year, is planning to augment its LCD manufacturing capacity, by commencing the production of LCD TVs at its Chennai facility from August this Year. The LCD TV manufacturing capacity of the Chennai facility will be 0.2 million units per annum." Flat Panel TVs should contribute 11 percent by volume to our total TV sales this year and we expect this contribution to grow to at least 30percent by the Year 2009", states Samsung India director sales Pradeep Tognatta. The Flat Panel television market in India is expected to touch 0.4 million units this year.


Samsung also announced the launch of four new, premium HD Plasma televisions in the Indian market. The new, Samsung premium Plasma televisions which are available in C9 and Q9 series boast a combination of filterbright, super black panel and optimal light filter to provide sharp contrast and pure clarity in any lighting conditions.

"We plan to enhance visibility and create awareness for our Flat Panels by setting up LCD Displays at our multibrand counters; Samsung Brand Shops and over 150 Samsung Dream Home RoadShows that we plan to carry out all over the country", states Zutshi. The Company also plans to tap new, emerging retail formats for its Flat Panel and Digital Media business. In addition to the Flat Panel displays being launched today, the Company also plans to aggressively launch new UltraSlim TM televisions, Digital Still Cameras, Digital Audio players and Digital camcorders in the Indian market in the month of May.


Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories