Sab launches in FTA market in New York Metro and Dallas

MUMBAI: Multi Screen Media‘s family comedy channel Sab is the first free-to-air (FTA) South Asian television channel in the United States.

Sab is available on channel 23.4 on USA‘s largest designated market area (DMA) of the New York metro area and channel 44.4 on USA‘s fifth largest DMA of Dallas/Fortworth, TX, with a combined reach of over 10 million households.

With this move, Sab has become the first free-to-air South Asian channel with the largest reach in North America, the company said.

To access the channel, viewers in the coverage area will need a low-cost UHF antenna hooked to their television sets that are DTV-capable.

Sony Entertainment Network EVP and head of international business Neeraj Arora said, "Sab‘s foray into broadcast television in North America is a great step forward to reach out to viewers who do not have access to South Asian programming on satellite and cable television. We‘ll continue these efforts and hope that Sab will cross cultural boundaries too."

Set SVP International Business-Head of North America Jaideep Janakiram added, "At Sony Entertainment Television, we continue to lead in ways to make our programming available to the widest audience possible.This free-to-air Sab initiative is part of that goal. It‘s also a unique opportunity for local advertisers to efficiently reach the South Asian target audience in these markets."
Edison Broadcasting, operators of channel 23 WDVB LD (NYC) and channel 44 KLEG LS (Dallas), are the distribution partners of Sony Entertainment Network for the FTA distribution of Sab."

Edison is committed to being a multicast, multicultural TV station. With top-quality programming, an antenna is the best TV investment a family can make, unless its available through other platforms," added Edison Broadcasting MD Deepak Viswanath.


Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories