Research outlines shift in traditional TV viewing

MUMBAI: Consumer hunger for social media connectivity and demand for "anytime, anywhere" entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience, according to a global study released today by Motorola Mobility.

Key trends from the 2011 Motorola Mobility Media Engagement Barometer are:

  • Online engagement and social TV, mobile TV, personal cloud services, and home automation are redefining the home ecosystem

  • Digital entertainment and social media enhance the traditional TV experience - consumers are hungry for content and connection

  • New forms of entertainment and connected services create additional revenue streams and opportunities to strengthen customer relationship

Motorola Mobility‘s 2011 Media Engagement Barometer - an independent global study of video consumption habits among 9,000 consumers in 16 markets - shows several major themes redefining the home ecosystem and consumer entertainment experience. This year‘s study found that consumers expressed a deep hunger for mobile TV, social TV, connected home and personal cloud services. Individually, each of these categories offers service providers significant opportunities to expand value-added services, improve customer loyalty and tap into new revenue streams.

Motorola Mobility senior VP, GM converged experiences John Burke said, "Consumers are constantly connected - and they want ubiquitous access to their content and communities. They don‘t care about the technology to make all of this happen; they simply want it to work and expect it to fit into their daily routines. The convergence trend upon us is a tremendous opportunity for our customers to capitalise on delivering this simple, intuitive experience in the home."

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