Reliance MediaWorks wins ‘Best Visual Effects Feature Film Studio India 2013’ award

MUMBAI: Reliance Mediaworks has won the “Best Visual Effects Feature Film Studio India 2013" award for Mani Ratnam’s film Kadal, at the 24FPS Awards 2013. The 24FPS International Animation Awards is recognition for animation talent from across India and beyond.

 Reliance MediaWorks had worked on the visual effects of Mani Ratnam’s film Kadal, released on 1 February.  The company provided end to end solutions for services in visual effects, digital intermediate (DI), elaborate colour grading and digital cinema mastering for the film. Kadalrevolves around the life of Christian fishermen who instill the fact how faith can lead to the triumph of humanity.

Reliance MediaWorks CEO Venkatesh Roddam said “It has been a privilege and a challenge to work with the winning combination of Mani Ratnam and Rajiv Menon, on Kadal. The duo along with the artistic editor Srihar Prasad gave us a free hand to execute their creative vision. We are very excited on winning the 24FPS Award, and I congratulate the team. The award bears testimony of how the blend of modern technology and a great pool of human talent can contribute to dramatic storytelling"

The team at Reliance MediaWorks delivered stunning visual effects (over 700+ shots) keeping a hawk eye focus on Mani Ratnam’s brief and his vision. 

Adding to the same, the film’s DOP Rajiv Menon said; “We technicians work hard on every film, we also form strong bonds as we toil and try to get the colours and textures just right and when the film is released all is forgotten.  I would like to place on record my gratitude to every member of the Reliance MediaWorks team who have worked round the clock, under very difficult timelines and delivered an absolutely world class post production job on the film. Half the credit I am getting for the visuals of Kadal, I need to share with the team at Reliance MediaWorks. I thank you all once again. Keep the flag flying!”

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