Technology

Reliance Communications to live stream ICC World Cup

Reliance Communications, the global partner of the International Cricket Council (ICC), will be live steaming the World Cup 2011 matches.


The telecom major also said Wednesday it has kicked off marketing activities for next year’s cricket World Cup and is conducting a three-city preview of the trophy.


Reliance Mobile will go live with all the World Cup matches through its ICC zone on R-World Vas platform.


Reliance Mobile customers will be able to keep a track of the 49 ICC CWC 2011 matches via Wap and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones, anytime anywhere, with their handsets on both GSM and CDMA networks.
 
Reliance Mobile will also provide access to ICC rankings, archived content of previous tournaments, news and analysis of match/tournament/players, ball-by-ball score updates on Wireless Application Protocol (WAP) and Data protocol. Customers will have the choice of downloading video clips and receiving video alerts over SMS.


Reliance Communications CEO and regional head South and West Akshay Kumar said that 3G will mean that more people will avail of the live streaming service for the World Cup.


“We launched this streaming service last year with the Twenty20 World Cup. However this time more people will be able to access it. The quality of video will be superior. While I cannot give a date, we would have launched our 3G services much before the World Cup in February,” Kumar added.


The company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns and 600,000 Indian villages serving over 115 million customers.


Kumar said that 3G will be rolled out in a phased manner across the circles. He declined to comment on pricing or deals done with content providers.


"Arpus will rise with the advent of 3G," he added. 
 
In terns of marketing activities for the World Cup, the company will organise contests where prizes can be won. Different programmes will be done with channel and trade partners. The on-going trophy preview is one such activity and the company has roped in Syed Kirmani for the same.


ICC CEO Haroon Lorgat said, “As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 members grow the game as they do around the world. Through its commitment to and passion for the game, Reliance Mobile is helping to make our great sport even greater.”


Relay Worldwide India GM Mahesh Ranka expects marketing activities by the ICC partners to start by December. “Since it is in India, the decibel level will be higher. Having said that, ambush marketing will be a threat. The ICC’s inspectors will have to be at different venues keeping tabs on proceedings on the ground. That is because no company will want to let go off this opportunity,” he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories