Technology

Recharge Tata Sky connections through Yes Bank ATM

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MUMBAI: Recharging your Tata Sky connection couldn’t get easier. The direct-to-home service provider and Yes Bank have come together to provide its respective customers an easy medium to recharge the DTH connection. The Yes Bank customers can simply walk into any Yes Bank ATM to recharge their Tata Sky account.

“The purpose is to make recharging of Tata Sky connections easier for customers,” says Tata Sky CEO Harit Nagpal. The ATM recharge method is the newest addition to Tata Sky’s already existing options of recharging through retailers, debit/credit cards, call center, mobile app, WAP and SMS recharge. “We have taken a step towards making recharges available to customers in a convenient way,” adds Nagpal.

Yes Bank is the first of the lot from the banks that Tata Sky has approached for activating this facility. “We are in touch with many other banks. There will be many more such activations that will take place in the time to come. Yes Bank is a start,” says he.

Commenting on the tie up with Yes Bank, Tata Sky chief commercial officer Vikram Mehra says, “We are proud to be associated with Yes Bank, known for its customer service centricity for this offering. Tata Sky has constantly endeavored to customise its bouquet of product and services for its evolving subscriber base. With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the wide spread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future.”

Yes Bank with its 1100+ ATMs pan India is hoping to better its services with this addition. “This is a result of our ever endearing efforts to offer superlative ‘consumer convenience’ across the board. And it gives us immense pleasure to find like minded partners, to work closely towards jointly achieving a platform aimed at ‘Customer Delight’,” adds Yes Bank senior president & country head, liabilities, cards & direct banking Chitra Pandeya.

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