RBNL's 'Big Magic International' launches in Australia

MUMBAI: After Canada and the United States, Reliance Broadcast Network‘s (RBNL) hybrid channel ‘Big Magic International‘ is foraying into the Asia-Pacific region with the launch in Australia.

The broadcasting company has partnered with Australia‘s DTH company, Konnec TV, to distribute the channel across the length and breadth of the country.

‘Big Magic International‘ offers a variety of entertainment, infotainment, and business news from the libraries of the RBNL and Bloomberg TV India.

The channel‘s offerings are customised to suit the entertainment demands of the sizeable South Asian Diaspora in Australia.

The channel will be added to the basic pack of Konnec TV, which is currently priced at AUD 39.55.

RBNL CEO Tarun Katial said, "After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country‘s only variety entertainment channel that offers fresh and relevant programming. We‘ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there".

"With the addition of Big Magic International, we will continue to provide to our subscribers with top-quality television channels. The channel carries a variety of content across genres from back home, which people sitting miles away from their homeland want to watch and monitor. Konnec TV is proud to be the go-to TV provider for the widest variety of top-rated programming at the best price in the industry. We are happy to associate with Reliance Group‘s channels in the region as a part of our bouquet," Konnec TV CEO Abhishek Narang said.

The channel maintains its USP of three fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming from Bloomberg TV India. The channel will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable that includes shows like Assignment and The Pitch.

According to the company, the South Asian population in Australia is approximately 4,00,000 and makes for 2 per cent of the population of the country, making it the second largest non European group in Australia. Ensuring reach to maximum households, Big Magic International has mapped the entire market to ensure optimal reach amongst relevant audiences.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories