Technology

Rajshri launches broadband entertainment portal, to release 'Vivah' for viewers at $9.90













NEW DELHI: Rajshri Group, one of the oldest production and distribution houses in the country, has launched a broadband entertainment portal, www.rajshri.com, that will offer streaming and downloading of various forms of content including movies, music videos, concerts, and documentaries.


Rajshri‘s latest movie, Vivah, will be premiered on the portal simultaneously along with its theatrical release on Friday. This is the first time in India that a film is being made available on the internet at the day of its release.


The downloading of Vivah will be at a payment of $9.9 through an international credit card, said Rajshri Media (P) Ltd managing director Rajjat Barjatya. The copies do not run the risk of being pirated because of a special software that has been used, he added.


Rajshri Media (P) Ltd will be the group‘s digital media initiatives arm. This will cover streaming services which users don‘t have to pay for. Among the broad gamut of content available is the historic midnight speech of late Pandit Jawahar Lal Nehru on 15 August 1947. "We are also soon going to add humor, management-related content and spiritualism to our site," said Barjatya.

 

 


Describing the new initiative as an "historic moment," Barjatya said the company had been working on this project for the past two years. The aim seems to be converting the ‘non-consumers into consumers‘ while attempting to break the stranglehold of piracy.


Barjatya is also targeting about 25 million Indians abroad, NRIs and Persons of Indian Origin (PIO) put together, who are "extremely keen to stay in touch with their roots and will pay for rich and origial Indian content as against the pirated one."


About 51 per cent Indians abroad spent time daily on the net, he revealed. Besides, Indian content was also becoming extremely popular among non-Indians across the world.

 

So how will the box office takings of Vivah, for instance, be a hit because of online viewing? "We are getting into a four screen scenario, instead of a two-screen one. Cinema theatres were always there, and then came TV, the big screen and the small screen. Now there is the internet and the mobile," said Barjatya.

"Each of these screens are a different experience and one cannot replace any of the other. It is one thing to see a film on the Net alone, and quite another doing so with the family on a TV set, or watching it in a dark hall with a lot of people, so there is no cutting into turfs," he added.


The delivery of movies through the internet could also cut down piracy. "If there is a viewer in say Finland, I can now get to him before the pirates can," Barjatya said.


A key feature of the site is that the movies can‘t be pirated. "We have used a software which ‘wraps around the programme‘ and while it is being streamed, it cannot be copied, nor downloaded. Even while it is ‘sitting‘ on the hard disk for 72 hours, it cannot be made into a CD or DVD," he said.


The portal is also aimed at the tech-savvy younger audience. "The site has a lot of features. You can actually saute the film, slice and dice it, rate it, send a link to a friend and read what others have to comment about it," Barjatya said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/29/Aruna_Sundararajan.jpg?itok=sLiHZik7
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories