Pyramid Saimira in expansion mode, plans Hindi foray

MUMBAI: The Chennai-based digital theatre chain company Pyramid Saimira Theatre Limited (PSTL) has unveiled its expansion plans.

To start with, the company is planning to enter the Hindi speaking markets by the third quarter of 2006. Reportedly, the investment for the expansion is pegged at Rs 3.5 billion.

PSTL, which is operating about 100 theatres, will increase the tally to 400 by the end of FY07 fiscal end through its Networked Mega Digital Theatre Chain project, according to an official release.

"Pyramid Saimira is currently operating a theatre chain of more than 100 theatres, which we plan to increase to 400 by the financial year end 2007. From the third quarter of 2006, we plan to make a foray into Hindi speaking markets and add one screen a day also in North India. By the turn of this decade, the company plans to manage and operate on its own about 2000 screens and in addition have around 4000 screens as franchisee screens across India," says PSTL MD Saminathan.

The company has projected a top line growth of Rs 8 billion (USD 178 million) by 2010, which represents 6 per cent of the industry, adds the release.

Pyramid has technical support tie-ups with Tata Net for communication technology, Prasad Labs for conversion of films into digital, Delta Electronics as well as Arasor Technology for projectors, and Real Image for software solution providers.

Saminathan further adds that Pyramid is setting up an integrated Network Operating Center (NOC), which will convert films into Digital, transmit these films using satellite medium to various theatres across the country in a secured encryption mode.

Using Digital Rights Management, the company will exhibit the films and other contents in digital mode without physical film prints. This will bring about a saving of Rs 60,000 to Rs 70,000 per movie per theatre and approximately save Rs 2 million per theatre per annum.

PSTL chairman V Natarajan says, "Digital Cinema is not about replacing an ordinary projector with a digital projector. Through a change in technology we bring a major change in relationship and structure of the exhibition industry as a whole. Just like the hotel industry, exhibition industry will see the emergence of separation of ownership and management especially on a professional note."

By converting existing theatres into digital, PSTL expects to function as the delivery medium for entertainment and educational content, according to the release.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories