Purple Fire Films to make films for mobile phone users

MUMBAI: With the fast-growing mobile phone market in India, Purple Fire Films has announced a spate of special content products for mobile phone users including films and music videos.

According to Purple Fire Films executive producer Flynn Remedios, the Mumbai-based production house has planned to produce over 50 music videos and about 10 films for the mobile market in 2010. 
While the films will be of 30 to 50 minute duration, the remix and original music videos would range from 4 to 6 minutes each. Download costs or charges would be kept to the minimum to encourage even low ARPU users.

Says Remedios, "We have done extensive research on the subject. Mobile content users or viewers have an attention span of not more than 5 to 20 minutes at a stretch. Our products will keep in mind this factor." 
In addition to mobile films and music videos, the company will produce music videos and films completely shot with high-end mobile phones from start-to-finish. The first-cut or rough edit of the first mobile remix music video, starring Tamil actress Neelakshi Singh, has been released on YouTube.

"This is just a test case based on remix editions of three popular Bollywood numbers. Two more such mobile music videos are in the pipeline and will be released in April. The salient feature of this product is that it has been wholly shot with a high-end mobile phone," Remedios explains.

The company also plans to produce "A-rated" mobile music videos and films for a mature audience and the international market. Reasons Remedios, "If Ekta Kapoor‘s Balaji Telefilms, known for its family soaps and saas-bahu content can start producing spicy adult fare like Love, Sex and Dhokha, we see a tremendous market for such similar content specially produced for mobile phone viewing."

Purple Fire Films is talking to several content providers for a distribution and marketing tie-up for its products and hopes to make an announcement soon.

The company plans to generate revenue through in-film and in-video subtle adverts and logo placements.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories