Technology

Prime Focus to open VFX and post-production facility in New York

MUMBAI: Prime Focus will open a new visual effects and post-production facility in the West Village, New York City.
The facility is being designed as an integrated solution for New York‘s production community.


The opening of the 13,300 sq ft studio at 345 Hudson Street, slated for early summer 2011, marks a major expansion of Prime Focus‘ presence on the East Coast and signals a renewed focus on the New York advertising, broadcast, content services and feature film markets.
  
In addition to the centrepiece of the new facility, a stereo 3D enabled DI theatre, the new studio will offer a 5.1 mixing theatre, a full complement of offline and online editing suites, 2D VFX suites and 3D VFX seats.


The facility will also give clients an access to View-D, Prime Focus‘ market-leading proprietary 3D conversion process that has been used on a number of major Hollywood titles including The Chronicles of Narnia: Voyage of the Dawn Treader as well as the stereo conversion of advertising and broadcast projects.


The increased capacity will also allow Prime Focus to double its workforce in NY. 
 
Said Prime Focus joint managing director Mary Martin, "This expansion of our services, infrastructure and capacity is a natural step for Prime Focus in New York. We pride ourselves on the personal service, comfort and convenience we offer our clients here in NY, and this new facility will allow us to continue to offer this with the addition of a brand new infrastructure and an expanded range of services."


Connected by Prime Focus‘ ‘Global Digital Pipeline™‘, the NY facility will closely work with its sister offices in London on advertising and broadcast projects, capitalising on the opportunity to offer clients on both sides of the Atlantic extended reach and services and with its Los Angeles and Vancouver offices on VFX and View-D projects.

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