Prime Focus lands multi-million dollar contract with Hollywood film studio

MUMBAI: Prime Focus Technologies (PFT), the global digital content operations specialist, has said it has signed a multi-million dollar deal with one of Hollywood’s leading film studios to supply media processing services to ensure full compliance with the Federal Communications Commission (FCC) regulations for new media.

PFT will leverage Clear, its hybrid cloud content operations platform to handle the assets, automated QC, approvals, workflows, delivery and archiving of the content.

PFT is already managing over 180,000 hours of TV and Film content each year for its clients in Europe and Asia. By leveraging the relationships that parent company Prime Focus has built up through its high-end visual effects and 3D conversion work for major studios, PFT is now gaining traction in providing CLEAR™ led services in North America also.

Prime Focus Technologies President and CEO Ramki Sankaranarayanan said, “We’re starting to see real growth for our business in the North American market and this deal will provide us with a solid foundation to expand our services and client-base within the region. CLEAR™, the hybrid cloud platform, backed by PFT’s global network of supporting services is proving to be the preferred option for Hollywood studios that need to process large volumes of content within the existing time frame and cost limitations without compromising on creativity.”

To cater to the burgeoning demand for its services, PFT is setting up a 100,000 sq ft facility at Andheri (East), Mumbai. The facility is being built to suit the requirements of the increasing list of elite clients, with whom PFT has an exclusive vendor relationship for its variety of services. This facility will also house the Digital Broadcast Hub, and will be the new global headquarters for the company. The facility is expected to be commissioned in February, 2013.

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