Technology

PlaySpan launches new revenue model solution for video

MUMBAI: PlaySpan, which offers monetisation solutions for online games, virtual worlds, and social networks, has announced the Beta launch of its PriceYourVideo Platform.


This is a proprietary, one-click, in-video, pay-per-view service that enables video producers of all kinds to upload, price, and sell their video creations through the proven freemium business model.
  
PlaySpan founder and CEO Karl Mehta says, "It’s going to be game changing. Our goal is to enable monetization for the masses including indie filmmakers, vloggers, web celebs, and social media stars. Just like monetisation of games has experienced tremendous growth away from an advertising supported revenue model to a direct pay model, we believe the video industry is poised for the same massive growth in user micro consumption of paid video content”


Premium content publishers have already begun seeding the PlaySpan PriceYourVideo Platform with best of web shows like Diggnation, Chad Vader, and Turbo Dates.


PlaySpan provides an option to donate proceeds to charity for videos that are available free elsewhere. In addition, the publishers are using the PlaySpan Marketplace to test programming that resonates with PlaySpan’s large installed base of gamers who have active UltimatePoints accounts, PlaySpan’s universal virtual currency.  
 
Major media has been exploring ways to integrate virtual currency into video micropayments. PlaySpan Marketplace will also serve as a showcase site to video portals that want to integrate PlaySpan’s Video Monetization APIs into their platforms.


Chad, Matt and Rob creator and producer Rob Polonsky says, “A large portion of our fans do not have credit cards and are on the receiving end of the gifting and allowance economy. Kids have cash, so virtual currency is an ideal way for them to consume these pieces of snackable entertainment in an impulsive way”.

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