Technology

Pixion enhances 'Namastey London' through digital intermediate process













MUMBAI: Namastey London, underwent the digital intermediate process at Pixion, the state of art post production facility in India.

 

The movie was shot in the greens of Punjab and the unpredictable weather of London eventually needed to be colour graded at Pixion. The Film being what it is, there was no room for experimental grades and fancy single tone colours. Jonathan Bloom the director of photography of the film envisioned a very straight forward grade and the directions from Vipul A Shah were very clear, he wanted London to be appealing to the people in India and Punjab to be appealing to the NRI‘s abroad.


The film was shot well and all the constraints the production were manageable in the colour matching process. However, the London weather, which changes by the hour, guaranteed that there were some tough times on the matching of the scenes. Through time and repeated tries the digital intermediate process used at Pixion ensured a systematic approach to handle such scenes. The team at Pixion worked out a bluish tone for a futuristic scene of Akshay Kumar and Katrina Kaif, the stars of the film. The sequence was presented to director Vipul A Shah for his inputs and he instantly approved of it. Another experimental grade was done to the chakna chakna song which was given the golden yellowish brown look. For the Punjab sequences a technicolour look was decided upon.

 

Vipul A Shah states "Pixion is a studio which makes you feel at home, their work ethics are very strong and commitment levels are extra ordinary".


"It has been a great pleasure to have been associated with Vipul A Shah on this prestigious project. His amazing clarity of approach and desire for perfection has been our sole motivator and we look forward to many more such occasions when he would allow us to be an integral part of his team" said Pixion CEO Naresh Malik.


Pixion‘s state of the art post production facilities are used to provide major broadcasters and animation design filmmakers.

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