Pinterest unveils ads, strikes international mobile deal

MUMBAI: After announcing its intention to do so last month, the fast-growing social network unveiled its new ‘Promoted Pin’ advertisements recently. The pins are marked by a subtle label below the item description. In a blog post, Pinterest CEO and co-founder Ben Silbermann said ‘Promoted Pins’ are still in a testing phase and “nobody’s paying for anything yet - we want to see how things go and, more than anything, hear what you think.”

San Francisco-based Pinterest promises the ads will be tasteful, transparent and relevant: “No flashy banners or pop-up ads,” Silbermann said in the blog post. The ads will appear in both Pinterest’s online and mobile apps, and are being rolled out now to a small portion of users for feedback.

Don’t expect the ads to remain unpaid for long. Once fine-tuned, Pinterest is expected to open the floodgates for its first revenue-generating product. With an estimated 53 million users and a value of $2.5 billion, ads should significantly cushion four-year-old Pinterest’s coffers.


In a separate development, Pinterest announced Thursday a deal to place a special widget on Android phones sold through Spanish mobile giant Telefonica. Pinterest already has an Android app, but the prominently placed widget will update faster and allow non-users to search it for shopping, according to a Wall Street Journal report.

No money is involved in the deal, but Pinterest is hopeful it can add international users, as well as bolster its mobile footprint. Telefonica has about 316 million customers in Europe and Latin America.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories