Phillips India launches on the go MP3 players

MUMBAI: Phillips Electronics India has launched the GoGear Portable Digital Audio MP3 Players range.

Phillips says that its GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving the user ‘ultimate control‘ over playback and browsing.  Your Music, Your Data on the go – everyday

Philips has launched the GoGear Portable Audio MP3 Players range in an effort to deliver on its recently launched Brand Promise of “Sense and Simplicity”. The Philips GoGear MP3 Players range offers great benefits such as providing convenient wire-free USB transfer, adequate memory storage in the range of 512 Mega Byte -1Giga Byte, voice recording facility, a battery life of 8 hrs, audio playability of MP3, WMA and WAV.

Phillips India dierctor entertainment solutions Gunjan Srivastava said, “Through the launch of the Phillips Go Gear Portable Digital Audio MP3 Players, Phillips aims to make this segment affordable to a broader base of Indian consumers, who are young at heart and enjoy the music experience. Phillips has always worked towards bringing cutting edge technologies and providing ‘value for money’ to the consumers.

"Phillips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.”

The Phillips GoGear Portable Digital Audio MP3 Players range is available at select multi-brand Consumer Electronics outlets and Mobile phones counters in addition to the Arenas- network of exclusive Phillips Brand shops, in key cities, spread across the country.

In conjunction with the Go Gear MP3 Players launch, Phillips in partnership with Radio City has sannounced a contest for Bangalore consumers called The Phillips GoGear Contest, that allowed music enthusiasts to create a play list of their favourite songs and send it to Radio City. The contest attracted a large number of participants and many of them got a chance to win Philips GoGears, invites to the special launch party and one mega prize of being a ‘DJ for a night‘.

At a press conference, Neema Shariff, the participant with the best play list, was declared as the winner of the contest. Followed by the Press Conference, the winner got a chance to be the DJ for a Night and play her song list along with the famous DJ Chico at a party specially organised by Philips to celebrate the launch at Club Noir, Le Meridien - one of the most happening pubs of Bangalore.

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