Persistent to provide social media analytics for Satyamev Jayate

MUMBAI: Persistent Systems, the outsourced software product development (OPD) services provider, has been appointed to provide social media analytics for Star India‘s Satyamev Jayate.

The Aamir Khan hosted show, which deals into social issues, has created buzz in the digital space with viewers sharing their opinions, personal experiences and suggestions through SMS, IVR and online media which has resulted in the creation of a large volume of data.

In the last few weeks, there has been a wealth of unstructured responses flowing in from a variety of sources like Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages.

This data is being analysed and delivered by Persistent Systems to Satyamev Jayate team at Star India and Aamir Khan Productions in real time to understand the impact the show has on the governmental, social and, most importantly, the individual level, the company said.

Content Filtering, Ranking and Tagging System (CFRTS) has been custom developed for the data analysis of Satyamev Jayate, the company said.

Commenting on the partnership, Persistent Systems chairman and MD Anand Deshpande said, "We are very excited to be a strategic partner to the creative and unique initiative that is Satyamev Jayate. By working with Star and the Satyamev Jayate team we are leveraging our expertise to contribute towards a social cause."

Persistent has assembled an array of automated tools to parse the data and a user-interface for several hundred analysts to process messages for deep analytics. The result is a cluster-based analysis along with trend, demographics and sentiment analysis for each message.

The data is being portrayed on a series of dashboards that are featured online at as well as on air on the Star Network.

"We are very keen to understand and capture the chronology of change that is being affected through Satyamev Jayate. Hence we were looking for a partner who can not only mine the relevant data, but also analyse and present it in a meaningful way," said Star India VP Digital Lalit Bhagia.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories