Parle-G hunts for a new Super Hero with Zapak

MUMBAI: Reliance Entertainment‘s online gaming portal, in collaboration with Parle-G, launched the third edition of ‘Parle G Super Gamer.’ Saloni Daini, winner of Chhote Miyan, launched ‘Parle G Super Gamer’.

After having received a good response continuously for the past two years, ‘Parle G Super Gamer’ III aims to be bigger and better this year.
After a period of 21 days, 50 hi-scores from each Zone will be invited to Zapak Gameplex, nearby in their own city. Five winners will be selected from each of the Zones and will be coming to Mumbai to compete in the National Finals. The tournament is open to all children in the age group 6-14 years.
Besides having a lot of fun and a lot of gaming for the kids, the tournament is offering exciting prize of actually creating a game on the winner of the tournament. 
Parle Products GM marketing Pravin Kulkarni says; “In this fast changing world, children are more exposed to the technical advances happening around them. The computer has become a major part of their education and upbringing. For kids, computers are not a piece of luxury but an essential tool or a great friend, With Parle G Super Gamer we intend to connect to this ever evolving generation of Genius kids.”

Zapak Digital Entertainment CMO Arun Mehra says, “Zapak has always been synonymous with online gaming for the kids’ community in the country. is the fastest growing segment on with 1.6 mn registered users. Parle G Super Gamer is a flagship property that we have created with Parle-G, the most popular brand in kids category and it has given us an over whelming response for the first two editions of the tournament. We hope to see even better response this year.”

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