Paramount Pictures in content deal with Amazon's Prime Instant Video

MUMBAI: Online retail major Amazon continues to invest in Prime Instant Video and add to selection of movies and TV episodes available to customers as part of their Prime membership.

It has announced a licensing agreement with Paramount Pictures that brings hundreds of movies to Prime Instant Video in the US over the next three years. Prime Instant Video now offers customers more than 17,000 movies and TV episodes. Additionally, customers who are not Prime members can enjoy a free one month trial of Prime.

Amazon director of digital video content acquisition Brad Beale said, "We are continuing to invest in building a vast selection for Prime Instant Video and are excited to bring Prime customers some of the most renowned and popular films in cinema history under this new agreement with Paramount. This deal will bring Prime Instant Video customers hundreds of new movies to enjoy on their Kindle Fire or any device connected to Amazon Instant Video, including titles such as Star Trek, Breakfast at Tiffany‘s, Top Gun, The Italian Job and The Truman Show, and we will remain committed to adding even more great movies and TV shows to Prime Instant Video in the future."

Prime customers can enjoy Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including PlayStation 3.

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalogue of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favourites, major television shows, entire seasons, or even day after air TV.

Amazon Prime is an annual membership program for $79 a year that offers customers unlimited free two-day shipping on items including books, home and garden products, electronics, video games, clothing, etc.

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