Panasonic targets GenNext with trendy range of cameras

NEW DELHI: Panasonic, known for its camera and electronic range, has now gone in for a novel range of Camera and Beauty Care products targeted to entice the stylish and tech savvy new generation of consumers. 
The new range of Panasonic Lumix Cameras create a new photo-culture in the digital era and offer one ‘touch screen’ and ‘tough’ technology that offers a complete line up for first time users to professionals. The newly launched Ultra Compact Dual Camera comes with an inbuilt 16 megapixel still camera, promising blur-less image and quality. The cameras meet the aspirations of young consumers as they have a variety of features friendly for adventure sports from deep sea diving to hiking in the hills.

Three known actresses and models - Jacqeline Fernandes, Kajal Aggarwal and Koyel Mullik - represented the Panasonic beauty products in a creative representation of the “Girl Next Door”. Renowned fashion and hair stylist Jawed Habib was also present. Panasonic announced ace photographer Atul Kasbekar as the ambassador for its unique ‘style meets substance’ Camera range. Reflective of a ‘New Lifestyle’, the celebrities are youth icons and represent the aspirations of youth from different regions of the country.  
The ‘Girl Next Door’ campaign will also be launched across the nation. This concept embodies the tribute to the ‘Girl Next Door’ who represents the essence of Panasonic’s beauty products, and is a young consumer exposed to global influences.
Panasonic will set up display and retail points by way of distribution extensively across the country for these products. A select range shall also be promoted through “alliance partners" Modicare, one of the Ieading direct selling companies in India. As a part of the strategic alliance signed early this year, Panasonics’ products will be sold through Modicare’s vast network of 40 centers spread across 2700 cities.

Panasonic India President Daizo Ito said, “Panasonic has rigorously researched consumer needs in order to deliver revolutionized meaningful innovations based on unique insights. Panasonic has launched the new Cameras, Beauty and Health products in its endeavour to address Gen Next consumers’ need to style, look and feel their best. This adds a further dimension to the brand which has already made inroads into the countless lifestyle aspects of the Indian consumer.”

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