Ozone Media sets up vertical for branding

MUMBAI: Ozone Media has set up a separate vertical to cater to branding on digital platforms.

Expanding its service offerings, the ad network is making available tailored products for branding, aggregating the long tail of digital content. As part of the expansion, Arvind Mishra, ex Mauj Mobile, and Diyang Bharadwaj, founder member Zed Digital, have joined the company to spearhead this initiative.

While Mishra would Head the Brand vertical, Bharadwaj will take on the responsibility of the Performance vertical.
Ozone Media CEO and Founder Kiran Gopinath said, "Mobile and digital is getting the much due attention from advertisers, with digital brand campaigns gaining interest from traditional advertisers. We expect to this category to outpace the already high growth rate of internet advertising. Until now ad networks did not find their rightful place in branding campaigns primarily because their offering(s) were not tailored to meet the requirements a digital branding campaign demands. Ozone Media now has tailored products and services to meet these requirements, drawn largely from its operational depth and intelligence based on user‘s online behaviour." 
Ozone Media has grown its headcount by almost 50 per cent since January this year in wake of the recovery of advertising budgets and increase in internet advertising spends and thrust of more industries towards digital advertising. The company has seen a 60 per cent growth in the campaigns run on its network, according to an official statement.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories