Technology

Online video market reaches record high: Study

MUMBAI: Fresh data indicates that 158 million US Internet users have watched online video in July, the largest audience recorded ever.









Online video peaked in July with 21.4 billion videos viewed during the month, according to comScore Video Metrix service that measures the digital world.

In July, Google Sites continued to rank as the top US video property with a record 8.9 billion videos viewed, making up 42 per cent of all videos viewed online. YouTube.com accounted for more than 99 per cent of all videos viewed at the property.

 

Viacom Digital ranked second with 812 million (3.8 per cent), followed by Microsoft Sites with 631 million videos viewed (3 per cent).


Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).


In July, ScanScout Network ranked as the top video ad network with a potential reach of 80.1 million viewers, or 50.6 per cent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 per cent penetration), followed by YuMe Video Network with 68.1 million viewers (43 per cent).


Other notable findings from July 2009 include:


- The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 per cent viewer penetration), Brightroll Video Network (17.4 per cent), and BroadbandEnterprises.com (14.4 per cent).
81 per cent of the total US Internet audience viewed online video.


- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The average Hulu viewer watched 12 videos, totaling one hour and 13 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.

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