Technology

Online video content gains audiences in US







MUMBAI: The widespread deployment of broadband combined with promotions by content providers has helped pave the way for mainstream audiences to adopt online video viewing.


















A report from Pew shows that the majority of adult internet users in the US (57 per cent) report watching or downloading some type of online video content and 19 per cent do so on a typical day.


Three-quarters of broadband users (74 per cent) who enjoy high-speed connections at both home and work watch or download video online. Looking separately at those who have access to a high-speed connection at home, 66 per cent report online video consumption, compared with 39 per cent of home dial-up users.

 

Yet, some online video viewers who have dial-up at home are able to supplement their access with broadband connections at work. Among those who are truly relegated to slow connections at home and work, just 31 per cent say they have watched or downloaded video online.


Young adults (aged 18-29) are among the most voracious video viewers. Three-in-four young adult internet users (76 per cent) report online consumption of video, compared with 57 per cent of online adults ages 30-49.


Less than half (46 per cent) of internet users in the age group of 50-64 years watch or download video and just 39 per cent of those aged 65 and older do so. On a typical day, young adults‘ video consumption also outpaces that of older users:


Roughly one in three (31 per cent ) internet users aged 18-29 said they watched or downloaded some type of video on a typical day during the period of this survey. By comparison, 18 per cent of internet users ages 30-49, 12 per cent of those 50-64 and 10 per cent of those 65 and older watch or download any type of video on the average day.


News outlets are most popular - except among the young: News outlets were among the first big investors in the online video realm and their early-mover advantage shows. News content captures the attention of users across all generations, and is the most popular genre with every age group except for those ages 18-29. Overall, 37 per cent of adult internet users say they watch news videos, followed closely by comedy or humorous videos at 31 per cent.


For young adults, comedy is a bigger draw, with 56 per cent watching humorous videos, compared with 43 per cent of internet users ages 18-29 who say they watch news videos.

 
The desire to share a viewing experience with others has already been a powerful force in seeding the online video market. 57 per cent of online video viewers share links to the videos they find online with others. Young adults are the most ‘contagious carriers‘ in the viral spread of online video. Two-in-three (67 per cent) video viewers aged 18-29 send others links to videos they find online, compared with just half of video viewers aged 30 and older.

Video viewers who actively exploit the participatory features of online video - such as rating content, posting feedback or uploading video - make up the motivated minority of the online video audience. Again, young adults are the most active participants in this realm.



Online video consumers are just as likely to have shared a video viewing experience in person as they are to have shared video online. The picture of the lone internet user, buried in his or her computer, does not ring true with most who view online video.


57 per cent of online video viewers have watched with other people, such as friends or family. Young adults are the most social online video viewers; three out of four video consumers (73 per cent) ages 18-29 say they have watched with others.


Overall, 62 per cent of online video viewers say that their favorite videos are those that are ‘professionally produced‘ while 19 per cent of online video viewers express a preference for content ‘produced by amateurs‘. Another 11 per cent say they enjoy both professionally-produced video and amateur online video equally.


For young adult men - one of the most coveted audiences for advertisers -- there is a much narrower pro-am gap. 43 per cent of online video users in this cohort express a clear preference for professional video, while 34 per cent say they prefer amateur content. Another 19 per cent of male video viewers ages 18-29 say they enjoy both amateur and professional content.


Providing free access to video content has been central to the popularity of YouTube and other online video portals. At the moment, few online video viewers are paying for any of the video they watch; just 7 per cent say they have paid to access or download video online.


However, young adults, who are often thought to have little interest in paying for music and other digital media, are actually more likely than older video viewers to have paid for online video content. While 10 per cent of online video viewers ages 18-29 have paid to access or download online video, just three per cent of video viewers ages 50-64 have done so.

 
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1_0.jpg?itok=L1pT-ZhG
Cable & b'band solutions co C & D Tech acquired by KPS Capital

MUMBAI: KPS Capital Partners has announced the acquisition of C & D Technologies, Inc. and its affiliates through a newly created subsidiary. The financial terms of the transaction were not disclosed. Paul, Weiss, Rifkind, Wharton and Garrison LLP acted as legal advisor to KPS and its...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Ramki%20Sankaranarayanan.jpg?itok=sl1eoK_J
Hotstar tech partner Prime Focus signs deals with Turner & sports broadcasters

MUMBAI: India's Prime Focus, which was recently in news for admitting and plugging the leak of an upcoming episode of Game of Thrones to be broadcast by its partner Star India's Hotstar, has signed technology deals with prominent traditional and digital broadcasters. A link to view Episode 4 of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/apac.jpg?itok=bF0asHD5
APAC may lead US$ 6-bn b'cast equipment market growth by '23

The global broadcast equipment market is expected to expand from USD 4.38 billion in 2017 to USD 5.82 billion by 2023, at a CAGR of 4.87 per cent between 2017 and 2023.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/Jaco%20Du%20Plooy.jpg?itok=sIMqVukw
Irdeto's Cloakware to safeguard tech brands

MUMBAI: Irdeto, a leader in digital platform security, has announced the launch of its next-generation Cloakware™ Software Protection solution. Designed for the world’s largest and most innovative brands, the solution provides resilient and durable protection against cyberattacks.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/Untitled-1_1.jpg?itok=hNcifMd6
TV channels get unique AI: Zone TV & Ooyala partner Microsoft

MUMBAI: ZoneTV, taking a quantum leap forward in the linear TV experience, will utilize media logistics tools from Ooyala, a global provider of video monetization technology and services, plus Video Indexer, part of Microsoft Cognitive Services, to automate the curation of content of a first-of-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/29/harsh-vardhan.jpg?itok=P9-7bLs-
From lab to end-user: India launches TV, radio & FB integrated server 'Sagar Vani'

The India government, in order to effectively disseminate ocean-related advisories from the lab to the end-user, has developed 'Sagar Vani'.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Michael%20Hawkey.jpg?itok=35fg5o6z
Japan's KDDI adopts TiVo’s remote-recording service

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that KDDI Corporation, a leading Japanese telecommunications provider, has selected TiVo’s remote recording service for G-GuideÒ and will also implement new voice control features to deliver one of...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Kalli_Purie-Subrat_Kar.jpg?itok=077b2Tdu
AajTak topples Times of India as the top news video page on Facebook

New Delhi, 13th July 2017: AajTak-India’s No.1 News channel- has also topped the rankings on the digital space by becoming the most popular on social network for continuous 3 months with over 29.7 million video viewership on Facebook in May, 2017. By crossing this monthly viewership mark, AajTak...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/11/samir%20armaly%20tivo.jpg?itok=bykYFSL3
TiVo renews IP licence with Foxtel, deliver ultimate experience in Australia

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Foxtel, Australia’s leading pay-TV platform, has signed a multi-year intellectual property (IP) licence renewal. This agreement offers Foxtel ongoing access to TiVo’s industry-leading...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories