Technology

Online video content gains audiences in US







MUMBAI: The widespread deployment of broadband combined with promotions by content providers has helped pave the way for mainstream audiences to adopt online video viewing.


















A report from Pew shows that the majority of adult internet users in the US (57 per cent) report watching or downloading some type of online video content and 19 per cent do so on a typical day.


Three-quarters of broadband users (74 per cent) who enjoy high-speed connections at both home and work watch or download video online. Looking separately at those who have access to a high-speed connection at home, 66 per cent report online video consumption, compared with 39 per cent of home dial-up users.

 

Yet, some online video viewers who have dial-up at home are able to supplement their access with broadband connections at work. Among those who are truly relegated to slow connections at home and work, just 31 per cent say they have watched or downloaded video online.


Young adults (aged 18-29) are among the most voracious video viewers. Three-in-four young adult internet users (76 per cent) report online consumption of video, compared with 57 per cent of online adults ages 30-49.


Less than half (46 per cent) of internet users in the age group of 50-64 years watch or download video and just 39 per cent of those aged 65 and older do so. On a typical day, young adults‘ video consumption also outpaces that of older users:


Roughly one in three (31 per cent ) internet users aged 18-29 said they watched or downloaded some type of video on a typical day during the period of this survey. By comparison, 18 per cent of internet users ages 30-49, 12 per cent of those 50-64 and 10 per cent of those 65 and older watch or download any type of video on the average day.


News outlets are most popular - except among the young: News outlets were among the first big investors in the online video realm and their early-mover advantage shows. News content captures the attention of users across all generations, and is the most popular genre with every age group except for those ages 18-29. Overall, 37 per cent of adult internet users say they watch news videos, followed closely by comedy or humorous videos at 31 per cent.


For young adults, comedy is a bigger draw, with 56 per cent watching humorous videos, compared with 43 per cent of internet users ages 18-29 who say they watch news videos.

 
The desire to share a viewing experience with others has already been a powerful force in seeding the online video market. 57 per cent of online video viewers share links to the videos they find online with others. Young adults are the most ‘contagious carriers‘ in the viral spread of online video. Two-in-three (67 per cent) video viewers aged 18-29 send others links to videos they find online, compared with just half of video viewers aged 30 and older.

Video viewers who actively exploit the participatory features of online video - such as rating content, posting feedback or uploading video - make up the motivated minority of the online video audience. Again, young adults are the most active participants in this realm.



Online video consumers are just as likely to have shared a video viewing experience in person as they are to have shared video online. The picture of the lone internet user, buried in his or her computer, does not ring true with most who view online video.


57 per cent of online video viewers have watched with other people, such as friends or family. Young adults are the most social online video viewers; three out of four video consumers (73 per cent) ages 18-29 say they have watched with others.


Overall, 62 per cent of online video viewers say that their favorite videos are those that are ‘professionally produced‘ while 19 per cent of online video viewers express a preference for content ‘produced by amateurs‘. Another 11 per cent say they enjoy both professionally-produced video and amateur online video equally.


For young adult men - one of the most coveted audiences for advertisers -- there is a much narrower pro-am gap. 43 per cent of online video users in this cohort express a clear preference for professional video, while 34 per cent say they prefer amateur content. Another 19 per cent of male video viewers ages 18-29 say they enjoy both amateur and professional content.


Providing free access to video content has been central to the popularity of YouTube and other online video portals. At the moment, few online video viewers are paying for any of the video they watch; just 7 per cent say they have paid to access or download video online.


However, young adults, who are often thought to have little interest in paying for music and other digital media, are actually more likely than older video viewers to have paid for online video content. While 10 per cent of online video viewers ages 18-29 have paid to access or download online video, just three per cent of video viewers ages 50-64 have done so.

 
 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories