Technology

OneAlliance, Neo rework distribution deal

MUMBAI: Soon after MSM Discovery terminated its distribution pact with Neo Sports Broadcast, the two companies have reworked a fresh deal that would reduce the payout to the sports broadcaster as it had lost the rights to telecast international cricket played in India.


Though the financials have not been disclosed, sources familiar with the development said the new agreement is effective only for a year with the option to renew it. The deal was signed last week and has come into effect from 4 January.


Indiantelevision.com had first reported that MSM Discovery (which operates under TheOneAlliance brand) had terminated its distribution deal with Neo Sports Broadcast on 3 January. Neo Sports Broadcast operates two channels, Neo Cricket and Neo Sports.


Sony Entertainment Television India (now called MSM) had agreed in mid-2010 to pay a minimum guarantee of Rs 2.7 billion net for the three-year distribution of Neo Cricket and Neo Sports.
"The need to thrash out a fresh deal was because Neo lost the BCCI (Board of Control for Cricket in India) rights. The value of the old deal obviously needed to be brought down. By doing a one-year deal in new commercial terms, TheOneAlliance gains as its payout drops and it also gets to distribute sports channels that still have Euro Cup and Asian Cup as valuable properties," a source said.


Neo will telecast Asia Cup (March 1-12), UEFA Euro 2012 (June 8 to July 1), French Open (May 27 to June 10) and World Series Hockey (February 29- April 2).


"TheOneAlliance will be able to strengthen its third bouquet that had would been weak without the two sports channels. Their collections on the ground will improve," said the head of a leading multisystem operator (MSO) who did not want his name to be revealed.


TheOneAlliance bouquet also has the Indian Premier League (IPL) content which will be broadcast exclusively on Max.
Said MSM Discovery president Rajesh Kaul, "The sports genre has always been a strong growth driver. We are happy to welcome back Neo to TheOneAlliance bouquet. The blockbuster lineup on Neo channels coupled with DLF IPL on Max will ensure the bouquet is poised for further growth."


For Neo, the one-year distribution deal will give it breathing space to strengthen its distribution team or weigh its partner on new terms.


"Neo, which is somewhat crippled by the loss of BCCI rights, will have time to rebuild and strengthen its properties. It has a strong distributor in TheOneAlliance and can decide on its future course of action after a year," a media analyst said.


Also Read :


One Alliance terminates distribution deal with Neo Sports Broadcast

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=tWdfDzuo
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=Xt0_daL2
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=MRe0Tuvz
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=OmDFa7TZ
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=S9RWafBj
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories