One97, Networkplay join hands for digital ads

MUMBAI: One97 Communications and Networkplay have come together in an exclusive partnership, which offers SMS, Voice and WAP touch points to advertisers.

The deal allows Networkplay exclusive rights to sell in its own name advertising rights for all Operator Ad Platforms - like Precall, Incomplete Call Announcement, Post Call Notification, IVR, SMS, WAP etc and the Enterprise service offerings like IVR, OBD, SMS, WAP, On Device Clients, in India.
The deal allows Networkplay to bring its advertising and digital marketing expertise into the mobile medium with One97‘s highly integrated presence in the network, enterprise and consumer segments.

Says One97 Communications CMD Vijay Shekhar Sharma, "Mobile is very important media for marketers and at One97 we strive to deliver the very best experience. With Networkplay‘s existing synergy with brand owners and media agencies, we will be able to accelerate our plans." 
Adds Networkplay founder and CEO Rammohan Sundaram, "One97 is leading the change in the mobile, space with uniquely convergent products and services. Networkplay and One97 together can power the mobile as a medium using inherent synergies. The partnership allows us to increase our stakes in the fast-growing mobile space, where telecom-meets-media is offering opportunities to the eco-system like never before."

One97 Communications is a leading mobile valued added services firm with strong market presence and a portfolio of products and services. Funded by Capital 18, Networkplay has a diverse digital brand ad network to fulfill audience engagement, optimum reach, and innovative branding solutions on Internet, mobile and DTH. 

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories