Technology

OLX ties up with Yahoo India to grow its business in India

NEW DELHI: Yahoo! India today announced an annual advertising partnership with OLX.in, the free online classifieds portal whereby a permanent OLX link will feature on the Yahoo! India homepage under the featured partners section.


Yahoo! will also leverage advance display advertising capabilities on its premium media and communication properties to help OLX grow its brand and consumers in India.


OLX country manager Amarjit Batra said, "India is an important market for us and our partnership with Yahoo! underlines our commitment towards the same. Our association with Yahoo! provides us an extensive platform to engage with the vast set of untapped consumers across the 1000+ cities where we are present. This alliance will help us to make more people aware about the OLX brand proposition and offer them the best options to buy, sell, and rent products and services within their city."
 
"Yahoo! is best positioned to connect brands with the right target audience. OLX‘s permanent presence on India‘s most visited homepage will provide it with access to Yahoo!‘s vast reach. Our advance display advertising solutions and superior targeting capabilities will provide strategic advantage to OLX‘s marketing efforts in India, said Yahoo! India MD Arun Tadanki.


OLX offers free classifieds in various categories like for sale, jobs, real estate, vehicles, services, classes and matrimonials in almost every city in India. OLX has a strong focus on India and has launched local language options in Hindi, Tamil, Telugu, Malayalam, Kannada and Marathi for those users who prefer to consume local language content or are not proficient in English.


OLX also offers free mobile apps for Android, iPhone, Blackberry, Nokia and Windows mobile operating system to enable the increasing number of mobile internet smartphone users to use free classifieds on the go.

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