Technology

Oakley ropes in Yuvraj Singh as brand ambassador for India

MUMBAI: Oakley has announced that cricketer Yuvraj Singh has become the newest addition to its roster of athletes. Heading into the cricket World Cup, Yuvraj will rely on his Oakley design, Radar sunglasses, for optimised levels of comfort, protection and clarity.


Singh said, "I have always been a fan of Oakley, and I am extremely excited to become part of the Oakley family. The brand stands for high standards in eyewear technology. It‘s an honor for me to be the brand ambassador for Oakley in India".
 
Oakley senior VP global marketing and brand development Scott Bowers said, "We are honoured to have Yuvraj join the Oakley family. He is a powerful athlete with a colorful personality, and he has captured the hearts of a nation through his prowess on the cricket field. His blend of talent and outgoing style is a perfect match for Oakley, a company that innovates to achieve the best of performance technology and shape it with the art of true originality. Our partnership represents the next step in deepening the brand‘s relationship with cricket players and fans in India".


Oakley makes sport-specific eyewear, sponsoring professional athletes in over two-dozen sports internationally. Yuvraj and other cricketers have utilised Oakley‘s sport performance eyewear for years. However, Yuvraj is the first Indian cricketer to become a member of the Oakley team. As such, he will have access to all the latest in Oakley innovation.  
 
The Oakley Radar is a single-lens sport design that enables him to change the lens in seconds and match his vision to light conditions for optimal performance. Singh is currently collaborating with Oakley designers on his first Signature Series sunglass, and a sneak peek of the new design will be available during the 2011 ICC World Cup.

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