Nokia leads in India, Samsung follows: Study

MUMBAI: Mobile ad network, InMobi, has revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27 per cent) between October 2010 and January 2011.

The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market.
With 59 per cent market share, Nokia continues to be the top manufacturer in India, followed by Samsung with 24 per cent impression share. These two competitors account for 83 per cent of total impressions served in the Indian mobile market--and are followed by Sony Ericsson, LG and Micromax.

Says InMobi VP global research and marketing James Lamberti, “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”

Smartphone is boosting the market growth, as its impressions grew by over 44 per cent--now representing over one billion monthly impressions and 14 per cent of the overall market. Advanced phones represent 6.3 billion monthly impressions.

The findings also claim that Android, iPhone and RIM collectively increased 0.8 share points since October 2010 and now comprise 1.3 per cent of the total market. Apple iPhone is just now entering the market with a 0.3 per cent impression share. 
Added InMobi VP and managing director Asia Pacific Atul Satija, “The Indian mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44 per cent growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.”

Indian OS Share: January 2011

OSImpressions% sharePoint change
Nokia OS2,546,859,04334.5%-3.6
Symbian OS1,828,966,81324.8%-1.9
iPhone OS23,392,7330.3%+0.1
RIM OS21,380,9540.3%n/a

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories