Nimbus wins 3 year mobile & internet rights to Premier League

MUMBAI: Nimbus Sport has won the mobile and internet rights for the Premier League across 80 countries for three years.

The deal will cover 1,140 English Premier League matches that will be played until the end of the 2009-10 Premier League season. The 2007 - 2008 Barclays Premier League season kicks off on 11 August and will showcase 380 matches until May 2008, informs an official release.

The rights awarded to Nimbus Sport include countries like China, Japan, Korea, Hong Kong, Thailand, India, Pakistan, Bangladesh, Sri Lanka, and other countries in Asia; UAE, Saudi Arabia, Algeria, Egypt, and other countries in the Middle East and North Africa; Italy, Portugal, Spain, Greece, and Belgium in Europe; and reaching as far as Brazil, Australia and New Zealand.

Nimbus Sport will market these rights in conjunction with PA SportEV - a subsidiary of PA Sport.

Nimbus Sport CEO Digvijay Singh said, "This is the first time that the Premier League has offered Internet rights separately from broadcast rights, and Nimbus Sport is delighted to be a pioneering commercial partner for the world‘s leading football property. With both the Internet rights and the Mobile rights to work on, we are excited at the prospect of bringing top football, on new media devices, to fans around the world.

"We have already closed major deals with licensees in Italy, Japan, China, Korea, Australia, Hong Kong and many other major markets - the intensity of the demand for Premier League match action on new media is very impressive indeed."

Premier League chief executive Richard Scudamore said, "New media markets are an increasingly important part of our international broadcast strategy and landscape. Nimbus demonstrated the requisite drive and market knowledge to secure the mobile and internet rights for some of the key areas of Premier League growth and I am sure they will offer quality production and delivery to prospective licensees and fans alike."


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