Neha Dhupia defeats Laxman at launch of Zapak IGC 2010

NEW DELHI: It was not really a match that he should have lost, particularly after she admitted she was a bad driver. But cricket ace VVS Laxman lost a Zapak online car racing game to actress Neha Dhupia.

The match between the two marked the launching of the Gillete Mach3 India Gaming Championship (IGC) in association with Zapak for the second season after successful run in 2009.
While expressing joy at defeating Laxman, she said playing games online was a fetish that many actors possessed as their work put them under a lot of strain. She was confident that IGC 2010 would soon become the leader in online games in the country.

Laxman said he preferred playing Hozzat! which was about cricket, the game he loved most – on and off the field. He found the game to be a stress reliever.

Both agreed that the message of online games like IGC was one about encouraging sportsman spirit. And even as she said she should not be judged by the way she played her game, she claimed she was far better in acting. 
Zapak Digital Entertainment CMO Arun Mehra said the game had attracted 1.6 million players in 2009. "With over 7 million registered users, has started a gaming revolution in India in less than three years of its inception. The Gillette Mach 3 India Gaming Championship 2010 will expand to 34 cities from the previous eight, marking its strong presence across the country."

The Gillette Mach3 India Gaming Championship 2010 is based on the idea "Be a winner, Change your World". The lucky winners are entitled to receive prizes worth Rs 15 million.

Commenting on the launch of Gillette Mach3 India Gaming Championship, Gillette India Marketing Manager Sharat Verma said, "Last year the India Gaming Championship was such a phenomenal success that we have once again partnered with Zapak to bring out the Gillette Mach3 IGC 2010, giving all sports enthusiasts across the country a chance to try their games online and live the passion themselves. Our aim is to make the Gillette Mach3 India Gaming Championship ‘10 – the biggest in the world."

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories