Technology

NDS to showcase solutions at CCBN 2011

MUMBAI: At this year‘s CCBN in Beijing, NDS which provides technology solutions for digital pay-TV, will showcase a range of products and solutions that it says are designed to empower operators to deliver content securely and seamlessly to multiple devices, both in and outside of the home.


At CCBN NDS will demonstrate its focus on providing the Chinese market with adaptable solutions to address the two initiatives that are changing the face of telecommunications and TV: China‘s Next Generation Broadcasting (NGB) initiative and Three Network Convergence. 
 
A series of demonstrations including companion device technologies will highlight both NDS‘ global expertise and its ability to address the unique demands of the Chinese market.


NDS China chairman Sue Taylor said, "This next year is set to be an incredibly important year with three-network convergence coming to fruition, providing a significant turning-point in the Chinese digital media landscape. At CCBN, NDS will demonstrate how the pay-TV industry can take maximum advantage of the opportunities presented through such initiatives and enable customers to deliver on convergence, addressing the challenges and opportunities of emerging industry trends."


CCBN will provide the framework for NDS to showcase how its solutions enable extended reach across multiple platforms and derive value from the converging TV landscape. Through a series of technology demonstrations and insight into customer deployments, NDS will demonstrate its expertise across the pay-TV value chain, and reinforce the company‘s position as a pioneer of new digital-TV opportunity. 
 
At CCBN 2011, NDS will showcase its technical expertise in enabling a next-generation user experience, convergence, advanced applications, and unified solutions.


NDS Snowflake is a user interface that enables an entirely new model of content navigation for subscribers. The latest version of NDS Snowflake offers high definition three dimensional animation and a highly intuitive user experience that caters to the latest convergence technology. A product of NDS Studio design, NDS Snowflake is a UI framework that can be adapted to any customer brand.


Portuguese pay-TV operator Zon recently announced the selection of NDS Snowflake User Interface (UI) and MediaHighway Set-Top box software. The demo will show how the operator‘s brand was applied to the NDS Snowflake framework to make it uniquely theirs.


Also with operators and consumers aware that 3D is fast approaching, NDS is constantly evaluating and experimenting how to bring the best possible 3D experience to pay-TV platforms by examining how EPG graphics, fonts, video subtitles and trick modes work with 3D content, as well as the impact of screen scaling on the viewing experience.
 

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