Technology

NDS expands Indian ops with new office in Mumbai













MUMBAI: With Conditional acces coming in next year and DTH taking hold in the country the time is right for television technology firms to take a serious look at India. One such firm is the News Corp owned NDS, which provides technology solutions for digital pay-TV.


It has opened a dedicated sales and support operation in Mumbai. NDS chairman and CEO Dr Abe Peled, said, "NDS has had a research and development facility in Bangalore for over five years. This has grown to nearly 600 employees. NDS Bangalore is pivotal in our ability to roll out state-of-the-art technologies, such as advanced middleware solutions, digital video recorders (DVR) and interactive TV applications, to
some of the world‘s largest broadcasters.


"The opening of the NDS Mumbai office, is in recognition that the Indian market itself is ready for the wide-scale deployment of digital pay-TV. NDS has been growing at a compound rate of 15 per cent. We have 66.6 million active Smart Cards using our VideoGuard for conditional access globally. Our middleware is present in 45 million set top boxes. 4.2 million of our Digital Video Recorder (DVR) software has been shipped. Our innovation in DVR shows that we are ken on merging technologies. DVR marks a fundamental change in how people watch television. This basically is a shift from a time viewing paradigm to a content viewing one. "

 

As of now NDS has two clients in India - the Tata Sky
direct to home (DTH) service and MSO Hathway Cable Datacom. A point of note is that both companies are News Corp affiliates by virtue of the fact that Star has a 20 per cent equity in Tata Sky and a 26 per cent stake in Hathway.


Peled claims that NDS provides a competitive advantage because its services go beyond just securing content. "Our message to the cable fraternity is that you cannot afford not to have NDS. There is this notion that we are expensive. But when we have dialogues with them I think that they will be surprised at our edge. After all it is a long term investment for them and it is important to choose the right partner."


30 per cent of NDS‘ revenue goes into research and development activities says Peled. NDS India VP, GM Vladimir Ruppo says that the Bangalore center is fully responsible for delivery and product ownership. "The focus is on the Mediahighway middleware which is a software glue within the set top box and can also act as an end to end solution. It is built on Modular Architecture and can work on any set top box. It has already been integrated with 60 set top box vendors. Right now the Bangalore center is working on
developing a new Elecvtroni9c programme Guide (EPG).


"This solution is aimed at allowing a broadcaster to make dynamic changes and also the user can have a richer experience. The subscriber will be allowed to choose his/ her EPG scheme. The Bangalore office is also working an a solution for enabling mobile TV and also on high definition. It can also offer an end to end IPTV solution which will offer IP connectivity."


Coming back to its existing deals in India NDS end-to-end systems are deployed by Tata Sky to offer a range of digital and interactive TV services that give their subscribers greater choice, control and convenience. The NDS systems deployed include NDS VideoGuard conditional access solution (CAS),
MediaHighway middleware, and a bouquet of interactive
TV applications including the electronic programme guide (EPG) for viewer navigation. The PEG was customised to suit the broadcaster‘s requirements.

 

For example there is a favourite channels feature which offers a display of key channels. Then there is the parental control feature which allows for disabling of channels deemed inappropriate for children by their parents. The EPG also sports multi lingual capabilities. So a bradcaster can offer a feed
in multiple languages and the user can select accordingly. There is also fingerprinting to combat piracy.NDS points out that the main aim was to make the EPG simple use for anyone from 7-70 years of age. For Hathway NDS provided a customised EPG.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Bengt%20Jonsson%20and%20Pallavi%20Puri.jpg?itok=pTULRoal
Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/17/baskarsub800x800_0.jpg?itok=qGxttIec
“Competition in OTT solutions is what makes it exciting:" Amagi's Baskar Subramanian

Like previous years, Amagi is exhibiting at the global broadcast and OTT ecosystem confab, IBC, in Amsterdam. Among the tech solutions it is showcasing at the exhibition include: Cloudport channel Playout, Thunderstorm OTT Ad insertion, and Storm TV localization.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Vijay_Sajja-Ajay_Kumar_Meher.jpg?itok=KEK4TWOg
SonyLiv can monetise content bundles better using Evergent solution

MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. ts comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sonia_Prashar-Richard_Lim-Amit_Mittal-Eddie_Udagawa_2.jpg?itok=dlzNb0IH
Infotainment tech DaVinci Resolve 14, Cinema EOS C200 etc. to be showcased at BIS next month

MUMBAI: The paradigm shifts in infotainment technology across the globe has lead technology seekers to connect with the innovators and experience the marvels first-hand.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/12/Aron_Jaszberenyi-Harrie_Tholen_0.jpg?itok=FQ0UNOha
Zee, Sony and Disney tech providers NexGuard, Colorfront collaborate to ensure distributors stay ahead of pirates

MUMBAI: NexGuard and Colorfront have released key updates to their joint solution, adding support for multi-layer watermarking workflows and enhanced scalability and automation of forensic watermarking.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/set-top-box.jpg?itok=QZdZKiHJ
Govt steps helping APEJ STB market, global sales may expand at 7.5pc CAGR

MUMBAI: Owing to increase in penetration of television and TV services within rural areas as well as urban areas, the set-top box market will receive a boost all across the APEJ region. Disposable incomes are on a rise in India and China, and this is helping the set-top box (STB) market turnover to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/07/Ramki_Sankaranarayanan.jpg?itok=SHux3qER
How broadcasters and studios can harness ERP, innovative tech to run content biz

MUMBAI: India's Prime Focus, which was in news in connection with the leak of an upcoming episode of 'Game of Thrones' to be broadcast by its partner Star India's Hotstar, recently signed technology deals with prominent traditional and digital broadcasters. Now, its technology arm Prime Focus...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/31/KP_Sreekumar-Guido_Meardi.jpg?itok=3ssk-I4E
STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

MUMBAI: V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialised broadcast and communications engineering services, have announced a partnership that enables operators to deploy V-Nova Perseus technology at an accelerated pace.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/29/Untitled-1.jpg?itok=1DQUPGYK
Fox-Samsung to licence metadata for HDR to content cos & STB makers

MUMBAI: 20th Century Fox, the parent company of Star India, Panasonic Corporation and Samsung Electronics have announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called...

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories