Technology

NBC Universal in digital partnership with Dove

MUMBAI: US media conglomerate NBC Universal‘s digital division NBC Universal Digital Entertainment, NBC Universal Digital Sales and personal care brand Dove have announced the formation of a new mobile entertainment portal for women - Dove Good2G.
 
Dove is NBC Universal‘s inaugural partner in the creation of its first-ever cross-property mobile destination. This strategic partnership creates a platform that will service and attract a female audience seeking mobile entertainment on-the-go.


During the year long partnership Good2Go introduces a wide scope of integrated marketing platforms that includes a robust mobile entertainment experience with customized digital content from NBC.com, oxygen.com, bravotv.com, accesshollywood.com and iVillage.


Dove Good2Go will provide content in a customized and editorially crafted way that fits the mobile space. Content includes video short clips, highlights, interviews, how-to tips, advice, photo galleries and more. Some of the shows currently included in the campaign are 30 Rock, Parks and Rec, Days of our Lives, Friday Night Lights and archived clips from this America‘s Got Talent and Real Housewives. Content will continue to rotate throughout the year.


Later this year, participating women will also be able to enter an exclusive sweepstakes, where they can win a customized prize package tied to their favorite NBC Universal brands. This includes a trip to LA and chance to attend to a red carpet movie premiere from "Access Hollywood," a shopping spree in New York courtesy of iVillage, a trip to attend fashion week in February 2011 with Style by Bravo and more.  
 
NBC Universal Digital Entertainment president Vivi Zigler says, "This initiative represents an unprecedented scope of customized platforms that will leverage mobile, online and social components. We intend to aggressively use the full assets of the NBCU portfolio to deliver great content for users to access on the go on their mobile phones."
NBC Universal Digital Media Sales executive VP Peter Naylor says, "Through Women at NBCU‘s digital network, NBC Universal has one of the largest aggregations of content-driven female online brands in the marketplace. We are excited to put this extensive portfolio to work for Dove, which is taking advantage of the sharp rise in mobile usage by women, with a smart and creative campaign."


Unilever marketing director, Personal Wash US Rob Candelino says, "Dove has always been an innovator in the digital space. We see tremendous opportunities to unlock the potential of mobile marketing and look forward to pioneering creative new ways to reach our consumers with compelling brand experiences in this new environment."


The programme, put together by Mindshare, Unilever‘s media services agency of record, will run for one full year. Dove will have full ownership of the Good2Go mobile experience. The Dove Good2Go mobile portal can be accessed at m.DoveGood2Go.com.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=WN0NPBYn
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=XNFEcfVQ
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=aq6Nc5eG
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=_UKBq1kZ
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories