Technology

NBC Universal in digital partnership with Dove

MUMBAI: US media conglomerate NBC Universal‘s digital division NBC Universal Digital Entertainment, NBC Universal Digital Sales and personal care brand Dove have announced the formation of a new mobile entertainment portal for women - Dove Good2G.
 
Dove is NBC Universal‘s inaugural partner in the creation of its first-ever cross-property mobile destination. This strategic partnership creates a platform that will service and attract a female audience seeking mobile entertainment on-the-go.


During the year long partnership Good2Go introduces a wide scope of integrated marketing platforms that includes a robust mobile entertainment experience with customized digital content from NBC.com, oxygen.com, bravotv.com, accesshollywood.com and iVillage.


Dove Good2Go will provide content in a customized and editorially crafted way that fits the mobile space. Content includes video short clips, highlights, interviews, how-to tips, advice, photo galleries and more. Some of the shows currently included in the campaign are 30 Rock, Parks and Rec, Days of our Lives, Friday Night Lights and archived clips from this America‘s Got Talent and Real Housewives. Content will continue to rotate throughout the year.


Later this year, participating women will also be able to enter an exclusive sweepstakes, where they can win a customized prize package tied to their favorite NBC Universal brands. This includes a trip to LA and chance to attend to a red carpet movie premiere from "Access Hollywood," a shopping spree in New York courtesy of iVillage, a trip to attend fashion week in February 2011 with Style by Bravo and more.  
 
NBC Universal Digital Entertainment president Vivi Zigler says, "This initiative represents an unprecedented scope of customized platforms that will leverage mobile, online and social components. We intend to aggressively use the full assets of the NBCU portfolio to deliver great content for users to access on the go on their mobile phones."
NBC Universal Digital Media Sales executive VP Peter Naylor says, "Through Women at NBCU‘s digital network, NBC Universal has one of the largest aggregations of content-driven female online brands in the marketplace. We are excited to put this extensive portfolio to work for Dove, which is taking advantage of the sharp rise in mobile usage by women, with a smart and creative campaign."


Unilever marketing director, Personal Wash US Rob Candelino says, "Dove has always been an innovator in the digital space. We see tremendous opportunities to unlock the potential of mobile marketing and look forward to pioneering creative new ways to reach our consumers with compelling brand experiences in this new environment."


The programme, put together by Mindshare, Unilever‘s media services agency of record, will run for one full year. Dove will have full ownership of the Good2Go mobile experience. The Dove Good2Go mobile portal can be accessed at m.DoveGood2Go.com.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/02/ctv%20%281%29.jpg?itok=uA7lD5TK
CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Inside%20image%20%281%29.jpg?itok=RPvWT5qW
Meet the brains behind Caavo, India-designed unique STB

MUMBAI: Meet the brains who founded the unique Caavo, a device that delivers a unified TV experience where devices and services come together to offer ultimate control. Caavo TV box serves as a universal control system for cord cutters that have multiple streaming boxes. The device is equipped with...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories