NBC launches new app for ipad

MUMBAI: US broadcaster NBC has launched the App for iPad on the App Store which gives fans access to content from their favourite NBC shows and features such as customisation, thousands of video clips and highlights including some of the hottest SNL digital shorts from the past.

The new App also features preview clips from NBC shows,
photos, recaps of the latest series episodes, creative games, previews of upcoming shows and more.

NBCUniversal Digital Entertainment president Vivi Zigler said, "Our new App for iPad is consistent with our commitment to personalizing the fan experience and offering unique and engaging content. Now our users can access their favorite features and utilise the new customizable dashboard wherever they are."
The App features:

*Thousands of video shorts including the best highlights and clips from all NBC shows with full screen video playback
*Exclusive photo galleries
*Interactive games, trivia and more
*Schedules and previews of upcoming shows
*Searchable content by show.
*Customisable myNBC dashboard with a personalized view of the offered content including: My Feed which aggregates clips, games, photos and news from the users favorite NBC shows.  
The App is available for free from the App Store on iPad or at iPad App was built with Appcelerator Titanium, the mobile development platform. Appcelerator provides NBC with the ability to rapidly create engaging mobile and manage it all in-house as part of their digital strategy.

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