Technology

NationalChip’s STB solutions for Indian digitisation

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2013/12/21/55.JPG?itok=Y7uQdNso

MUMBAI: When it comes to technology, China is one of the leading Asian countries in the world that comes to mind. So it’s no surprise when leading China based IC developer and manufacturer of digital TV solutions, NationalChip, launched new set top box chips (system-on-chip) for the Indian market.

The company is looking to increase its market share in India’s fast-growing set-top box (STB) chip manufacturing market. As part of its growth plans, NationalChip has launched new set-top box chips (system-on-chip) for the Indian market.

The company’s new HD STB chip is based on GX3201 that delivers HD content at over 1000 MIPS CPU performance, 1080P HD decoding and security implementation. To cater to the mid to lower end subscribers that forms the major chunk of the Indian cable TV universe, the company has launched SD STB chip based on GX3001R or GX3012Q that offers high speed CPU for user experience as well as true colour display for enhanced picture quality.

According to NationalChip, these chips can support advanced security implementation that are demanded by most prominent conditional access vendors (CAS) and MSOs.



“India has nearly 6,000 MSOs whereas there are only 300 MSOs in China. There is a huge opportunity for us to tap into this large cable TV market and we have the resources, the name and the technological advancement to cater to it,” says NationalChip VP Patrick Dou.

NationalChip’s HD solution also supports OTT application that will allow subscribers to access online video content through home network internet. Currently the chip allows the viewer to use Wi-Fi connectivity to access sites such as YouTube to experience HD videos on their larger screens.

“We are telling the MSOs here that they can secure subscription revenue and at the same time provide value added services to their subscribers with our HD solution that supports OTT application,” adds Dou.

After having been in the industry since its inception in 2001 the chip manufacturer is looking to expand into new markets. It has identified India as one of the key markets apart from southeast Asia and Europe, Middle East & Africa (EMEA). NationalChip, which began operations in India from 2011, is working with local Indian STB manufacturers by providing them with software support to develop STBs locally.

The company claims that its chips have been officially authorised by many CAS companies including NDS (Now under Cisco), Sumavision, NSTV, ABV, Logic Eastern, Ensurity, E-CAS, and Only One CAS. With the new product offering, the STB chip manufacturer is looking to work with other major CAS vendors in the Indian market.

“We have a leading product lineup, turnkey solutions, track record and technical capability to support sustainable development of the Indian market,” says an optimistic Dou. On the business front, Dou says that the company has shipped 1.5 million chips to the Indian market in the last two years.

“This might not seem like a big number but for a company which has been in the market for just two years, it’s quite an achievement,” stresses Dou. Dou is looking to up NationalChip’s market share to 30-35 per cent in the next four years, up from the current five per cent share.

However, that will be a tough task as the STB chips market is currently dominated by big players like French Italian MNC STMicroelectronics, America’s Broadcom, and Taiwan’s ALi Corporation.

To achieve this growth, the company is expanding to other cities in the country. Currently having its office only in Delhi it soon has plans to branch out to Mumbai, Pune, Hyderabad, Bengaluru, Ahmadabad and Chennai. The company currently has Pune-headquartered Millennium Semiconductors as its only distributor in India.

“We have been in this business for nearly two decades now and have the right know how to take NationalChip and its advanced technology to the leading MSOs in the country. We are sure that with its advanced security feature as well as great capability to showcase HD content all leading MSOs will be more than willing to join hands with NationalChip and us,” says Millennium Semiconductor Sr.GM Technical Operation Sunil Deshmukh.

Being the first local Chinese company to develop digital TV IC solutions since 2001, NationalChip is also the first and only Chinese IC company to achieve big deployment to support digitalisation phases in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/11/set-top-box-800x800.jpg?itok=pz9wqMdr
India poised to emerge as lucrative market for UHD STBs

The growing inclination of people towards ultra-high definition video viewing can be attributed as a major reason for the 4K Set-Top Box’s (STB) market growth. According to a report by Grand View research, the global 4K STB market size is projected to reach US$7.18 billion by 2024.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/01/Reliance-Jio-800x800_1.jpg?itok=Z9RZ3iGr
Reliance Jio to launch Android powered 4K STBs

Enjoying huge waves of success, Reliance Jio, within few months of its launch, plans to launch Android powered set-top boxes (STBs) in India. Following its idea of providing free 4G internet, this is believed to be Jio's second step in building their envisioned Digital Ecosystem in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/25/bi-800x800_0.jpg?itok=tfaGWUVv
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_28.jpg?itok=sUqa1jZF
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1.jpg?itok=I_5UAd8p
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_0.jpg?itok=Op9PJAk4
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Untitled-1_12.jpg?itok=gePFFzBo
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Imagine%20Communications.jpg?itok=hHV0BPjB
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories