Technology

Nagravision, SkyLife tie up for 3D TV

MUMBAI: Nagravision, a Kudelski Group company which provides value-added content protection solutions, and SkyLife have announced that they will be expanding their relationship to collaborate on 3D television.


SkyLife, the sole DTH pay-TV service provider in Korea with 2.5 million subscribers, and Nagravision are jointly demonstrating a 3D user experience at the 2010 NAB Show in Las Vegas.
 
In January 2010, SkyLife had launched Sky 3D, a 24-hour 3D channel on its satellite pay TV platform. SkyLife recently announced an investment of $4.4 million to extend its 3D activities. Equipped with high-end 3D production systems by this coming May, SkyLife will produce a variety of 3D content, focussing on live sporting events and concerts.


SkyLife is planning to add two more 3D only channels to its offerings by 2012. Nagravision‘s own extensive 3D initiative aims at enabling its customers to launch seamlessly 3D services.


As part of its 3D initiative, Nagravision has developed a comprehensive 3D content sourcing and distribution operation. Nagravision is licensing original 3D content including full features, sponsored and short form programming to SkyLife. 
 
Nagravision will provide SkyLife with a full push VOD solution, enabling SkyLife to offer a new service called 3D MRS (Movie Rental Service). 3D MRS is expected to be available in 2010. The new service will allow SkyLife subscribers to watch the 3D content of their choice at their own convenience.


SkyLife CEO Lee Mongryong says, “Nagravision has proven to be an exceptional partner. With their a unique expertise in the 3D end-to-end production chain as well as on the 3D technology made available to us, our subscribers will benefit from the expanded relationship of our two companies."


Kudelski Group chairman and CEO André Kudelski says, “SkyLife is the most innovative pay TV operator in the field of 3D services. They‘ve become a trendsetter in the market by providing their subscribers with new content choices and exceptional service quality."


As part of the new agreement, Nagravision will provide SkyLife with consulting services in the field of 3D Production. Those services range from management of live event productions to post production and extensive training through the Nagravision 3D Academy programme. Additionally, Nagravision is also developing real-time 2D to 3D conversion technology.
 

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