Technology

NAB's chief technologist session on future of storytelling

MUMBAI: The NAB Show will present a super session on 13 April titled "All-Star Session: Next Generation Storytelling", featuring demonstrations and a special 3D screening.
The "All-Star Session" is hosted by HP VP, CTO Personal Systems Group Phil McKinney. Featured panelists are DreamWorks Animation CTO Ed Leonard, Adobe CTO Kevin Lynch, and Conde Nast creative director for Wired Scott Dadich. 
 
These chief technologists and digital creatives in the entertainment, application and publishing industries will discuss the future of content creation, delivery and consumption as technology advancements rapidly change the possibilities for delivering news, information and entertainment.


Leonard will discuss the future of 3D movies, highlighting the session with a special advanced screening. Adobe‘s Kevin Lynch will offer details of the future of storytelling across a wide range of tools and devices. Scott Dadich will unveil a breakthrough example of the traditional magazine transformed for a new, all-digital and converged experience.  
 
McKinney said, "Fueled by a technology and content revolution, storytelling is undergoing a complete transformation. We‘ll explore what the next generation of content creation, delivery and consumption will look like across many forms of media and devices."


The session will also feature on-stage demonstrations of new technologies destined to impact media and entertainment, while discussions shed light on important changes to the existing production process. 

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