MySpace enters China

MUMBAI: US media conglomerate News Corp‘s social networking site MySpace has launched a test version of its new China service.


News Corp has inked a deal to license the brand for MySpace and allow local Chinese businessmen create local domestic business based on it.

Media reports indicate that News Corp is keen to avoid mistakes made by the first and second waves of international Internet companies that came to China. By putting a local manager in News Cporp is looking to give MySpace a chance in a very crowded area. There are at least 100 companies competing in the same space that MySpace has just entered.


Yahoo, eBay and other Internet firms have also have turned to local partners to run their China operations after struggling to win market share reports state.


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