Technology

Myntra acquires SherSingh.com

MUMBAI: Myntra.com, an ecommerce player for fashion and lifestyle products, has acquired SherSingh.com, the global private label online brand specialising in sports-inspired lifestyle apparel for men and women.


As part of the cash cum equity deal, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.


With this acquisition, Sher Singh‘s senior management team along with its employees will be absorbed into Myntra and will contribute towards strengthening Myntra‘s private label portfolio. Myntra will leverage Sher Singh‘s fashion and design expertise to strengthen its private label and presence in the US market. Myntra will also maintain Sher Singh‘s New York (award-winning) design studio to tap into the latest trends from one of the world‘s leading fashion capitals.


Myntra.com founder & CEO Mukesh Bansal said, "We are very excited about this acquisition. Sher Singh‘s team has built one of the most innovative and trendy fashion brands which speaks to the global market place. We are very confident that this acquisition will significantly enhance Myntra‘s fashion and design expertise".


Sher Singh.com co-founder & CEO Sunjay Guleria added, "We couldn‘t have asked for a better long-term fit than Myntra. As the leader in the fashion and lifestyle ecommerce space, Myntra will now expose Sher Singh‘s award-winning designs and superior quality to millions of consumers in India and help us create long-term, sustainable brand equity. In addition, our combined merchandising expertise will ensure on-trend, global fashion at affordable prices".
 
Launched in 2011 by Exclusively.in Inc, India‘s leading boutique ethnic wear portal (www.Exclusively.in) for the US and UK, Sher Singh has Indian cricket superstar Zaheer Khan and model and Bollywood actress Lisa Haydon as its brand ambassadors.


The company has offices in New Delhi and New York and has created the world‘s first global Cricket-inspired lifestyle apparel brand with its signature "INDIA" polo worn by Cricket heroes such as Sachin Tendulkar, Zaheer Khan, MS Dhoni, and Harbhajan Singh.

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