MAM

Musafir.com set to ‘ghoomao’ Indians along with Sachin

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/Musafir.jpg?itok=Vk3RGjnT

Mumbai: Sachin Tendulkar may be all set to hang his boots, but there’s no dearth of opportunities for him. Now, the master blaster is on-board with Musafir.com – a new travel portal that has just made an entry in the Indian market. The cricketer has a 7.5 per cent stake in the company.

Founded in the UAE by Sachin Gadoya, Albert Dias and Mohammed Al Thani in August 2007, the site has roped in Sachin Tendulkar as its face. The portal chose the cricketer for the fact that he is a champion and a global citizen.

We understand the travel market well, says Manu Monga

“One doesn’t associate Sachin to a particular state or a region but to India. He is a global citizen and a champion and that’s what we want to establish here.” says Musafir’s marketing vice president & head Manu Monga empahsing that they have enough experience about the sector and despite of being new in India, they are not scared of the already established names in the market. “We understand the travel market well,” says Musafir’s marketing vice president & head Manu Monga empahsing that they have enough experience about the sector.

The UAE based travel portal launched in the country recently wants to be seen on the top of the hospitality sector. Universal Travels, which is the parent company of the portal, has been around for a long time in the middle-East and believes that the travel industry has boomed in India in the last seven years. “We don’t think any market can mature in such a short period of time and there is more than enough space for growth,” says Monga.

The USP of the portal will be its ability to help people plan their holidays. It wants to be known for complete travel solutions provided to the Indian travellers with exceptional customer service and several product innovations.

The site has already allotted its various duties – Publicis will handle creative duties, while Maxus will be in charge of the media planning and buying.

The company has spent around Rs 20-25 crore during its launch period. In the first leg of their promotion, Musafir.com has branded all the charging points at all major airports in the country. Apart from this, Tendulkar will be seen showing the travellers “a new way to go ghoomne” wherein Musafir.com is a new enabler encouraging “people to stop dreaming and start travelling”.

It plans to have a 360 degree marketing campaign that includes radio, television and outdoor media and will soon be launching a second phase of marketing campaign with festival and holiday season approaching.

The company plans to invest Rs 100 crore in the first year of its launch. By 2018, it aspires to be among the top five OTAs (Online Travel Agent) in India leveraging on its strong investment capability and expertise in the travel sector.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Diwali.jpg?itok=ObcByR2O
Brands pick digital over TV and print for Diwali marketing

MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories