Technology

Multiscreen device usage growing in the US

MUMBAI: QuickPlay Media, which provides managed solutions for the distribution of premium video to IP-connected devices, has revealed the results of its annual independent Market Tools survey focused on mobile TV and video consumption in the United States.


Conducted with current US mobile subscribers, the survey results show growing interest in multiscreen services, with the smartphone continuing to be the primary device for consumption of mobile video. However, tablets continue to drive extended viewing of long-form video entertainment.


The 2012 Market Tools survey found increased interest and adoption of mobile TV and multiscreen services with 57 per cent of respondents reporting that they are interested in a multiscreen video service, up from 48 per cent in 2011.


35 per cent of respondents reported trying a mobile TV and/or video service with 27 per cent of respondents reporting they currently use mobile TV and/or video services. Of those users:


- 72 per cent have been mobile TV and video users for a year or less; and


- 81 per cent of users indicate that that they watch more mobile TV and/or video on their mobile phone or tablet than a year ago.


Viewing preferences: The survey showed a high level of usage and changing preferences for mobile programming. 43 per cent of current users consume mobile TV and video at least once per week with 23 per cent of users reporting daily usage.


In addition:


- 48 per cent of current users most often use the service at home, far more than other reported locations: “between activities” (13 per cent), at work (10 per cent), while in transit (8 per cent) and while waiting in line (8 per cent).


- 38 per cent of current users report TV episodes as their most frequently watched programming, followed by sports at 28 per cent and news at 19 per cent.


- 51 per cent of current users expressed a preference for live programing for sports (30 per cent) and TV episodes (21 per cent), whereas 34 per cent prefer an on-demand format.


The role of the tablet and WiFi in mobile entertainment: For those who currently use mobile TV and/or video services, 63 per cent use mobile phones and 33 per cent use tablets as their primary device for watching mobile video content.


In addition:


- 91 per cent of those respondents who own an iPad or similar tablet device have watched a TV programme or full-length movie on their tablet, up from 68 per cent in 2011; and


- 75 per cent who are tablet owners who have viewed full-length content have a WiFi only device, which is how most users indicated that they connect to access their TV or video content.


Bundled services are most popular payment option for mobile video: Bundled services are the primary payment mechanism for mobile TV and video services with most respondents preferring subscription models to pay-per-use pricing models:


- 51 per cent of those who currently use a mobile TV and/or video service pay for it as part of a service bundle from their provider;


- 31 per cent of current mobile TV and/or video users report that they pay an additional subscription fee for their service; and


- Respondents in general prefer a subscription service (38 per cent) for mobile TV and video services (e.g. unlimited TV programs for a set monthly fee) compared to a pay-per-episode (13 per cent) or a pay-per-season (5 per cent) payment model.


- Cost continues to be the primary barrier of usage for mobile TV and video services, according to those who haven’t tried a mobile TV/video service (32 per cent).


Competition heats Up among multiscreen providers: The study provided a clear indication of the growing role of Over-the-Top (OTT) providers as competitors to established mobile operators and TV service providers. When asked who they use as their primarily provider for mobile TV and video services, 34 per cent report it is their OTT provider, 34 per cent report it is their TV service provider and 28 per cent of respondents report it is their mobile operator.


Other noteworthy results from the survey include:


- Only 20 per cent of respondents recall viewing ads on their device while using a mobile TV and/or video service.


81 per cent of these respondents highlighted the lack of ad variety as they report seeing the same ads either played across the entire TV service (47 per cent) or across the individual channel (34 per cent).


- 74 per cent of respondents are interested in viewing mobile TV and/or video channels that integrate social media such as Facebook or Twitter.


QuickPlay Media president, CEO Wayne Purboo said, "As the market matures, consumers are increasing both their consumption of mobile video and the number of devices on which they access entertainment. This demand presents a significant opportunity for TV service providers to grow their customer base by offering multiscreen services in attractive bundles. However, to manage the complexities of delivering high volumes of content across a broad array of devices, we are seeing a growing number of providers looking for managed service options in order to do so securely and cost effectively."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories