MultiChoice, Qualcomm for multimedia content delivery in SA

MUMBAI: MultiChoice, a South African company which operates the DStv satellite television service, has announced a deal with Qualcomm.

DStv Mobile will use the Magic Link service, which enables the delivery of multimedia in the correct format for numerous device types through its intelligent URL shortening service.

The agreement enables DStv Mobile to deliver viral multimedia content to consumers via social networks to a variety of mobile device types, including smartphones, feature phones, PCs and smartbooks.
Qualcomm Services Labs director of product management Sachin Deshpande said, “Consumers increasingly want to discover and enjoy multimedia content directly from their social networks, but delivering content is often challenging due to the wide variability in consumers’ device screen sizes, screen resolution and even differences in content formats."  
The Magic Link service will allow DStv Mobile to promote its content on social networks, without having to create individual links or content for each separate device or platform. Qualcomm says that the collaboration highlights its ongoing involvement in Africa and underscores the company’s continued commitment to adding value to the mobile ecosystem.

DStv Mobile head of product development and portals Bradley Daniels said, “We chose the Magic Link service because it is easy for consumers to use and will greatly extend our content reach via mobile devices, which is critical in Africa where mobile is at the forefront of the digital revolution. Our goal is to reach more users by enabling them to discover, view and share the same video seamlessly on Twitter, Facebook or other social networking sites, creating a viral effect.

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