MTV US launches site for viewers personal journeys

MUMBAI: US music broadcaster MTV‘s show Made has chronicled the struggles of a generation of young people on their paths to personal fulfillment.

Now, a new online community from MTV,, allows viewers to launch their own personal development journeys with the help of others.


Along the way, all the emotions including the ups, the downs, the setbacks and the leaps forward will be captured and expressed on-air as part of the new season of Made which recently premiered.

The site provides a path for viewers to connect with and inspire one another as they work toward achieving specific personal goals. The site also compels them to give back to the community by becoming personal development ‘coaches‘ who share their own expertise and trials with others. The most emotional and rewarding stories will be incorporated into the current season of Made.


MTV president Christina Norman says, "Made taps into the powerful desires of our audience who relate to the young men and women they see on-air. With the launch of this site, we are providing a natural extension that will engage each viewer beyond simply watching the show and, instead, empower them to live and document the transformative process for

MTV Networks Music and Logo Group president of Entertainment Brian Graden says, " will connect our audience in very personal ways to one another. The site will allow them to see their growth reflected
online and on television, two very powerful platforms that validate and substantiate their journeys."

By visiting, viewers who chose to "wanna be made" can quickly and easily find coaches to help them in a potentially endless amount of areas -- from cheerleading to acting, break dancing to becoming a prom queen. A viewer, for instance, who wants to be made into a surfer can find surfing aficionados who can recommend all the right boards, offer tips on techniques, and share insight about the best surfing spots for beginners, experts and everyone in-between. Every journey will be chronicled on the viewer‘s profile page including diary entries and a personal progress rating.

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