MTV launches 3 multi-platform properties

MUMBAI: MTV India, the youth channel from the Viacom18, has announced the launch of three new shows on multiple platforms.

Two of these shows are first initiative - MTV TJ Hunt, a platform to find the official MTV youth representative for all social media and MTV @ The Tube, the lookout for the freshest producers of content in the country.
Meanwhile, it is also launching the second season of Samsung Mobile MTV Gangnext, the youth engagement show, which was first launched last year on the web.

MTV India channel head Aditya Swamy says, “Our audiences are constantly evolving and hence we need to keep finding ways of meaningfully engaging with them. The success we have had in the social media space has only reinforced the power of the digital medium and with these three very unique properties, we hope have to involve and excite the huge digital youth community.” 
MTV TJ Hunt is an initiative to discover the one individual who will represent MTV and its quirky and youthful persona on all social media platforms as the MTV Twitter Jockey. The TJ will reach out to engage with the audiences, connect with their opinions, views and lifestyle choices. The goal is to establish MTV’s presence in the hottest space of Twitter.
MTV @ The Tube is an open platform to bring forth amateur producers, where the best will get a chance to feature their content in the online space. The first time content generated by users will find a place on MTV.

Samsung Mobile MTV Gangnext – powered by Aircel, is an interactive online competition where handpicked gangs pan India battle through various assigned tasks to gain popularity and respect among their peers. It is a very effective tool in deciphering the cool quotient in youth interactions and getting a holistic view of the target audience.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories