MTV & Alltel Wireless tie up to provide content

MUMBAI: MTV Networks and Alltel Wireless of America have partnered to offer Alltel Wireless customers an array of programming from MTVN. These include on-demand mobile video, WAP sites, games and personalization features.

MTVN, will begin offering video from Comedy Central, MTV, Nickelodeon, VH1, CMT, The N, Spike TV, MTV Tr3s, and IFilm.

Additionally, Alltel Wireless will offer mobile web sites from Comedy Central, MTV and VH1. Games and personalization features from franchises such as Comedy Central‘s Emmy and Peabody-Award winning South Park, MTV‘s The Hills and Nickelodeon‘s SpongeBob SquarePants will also be accessible on capable Alltel phones, informs an official release.

"No other entertainment company offers such a complete portfolio of video, programming, games, mobile websites and other features targeting nearly every conceivable demographic as MTV Networks. With Alltel, MTV Networks is gaining an excellent wireless carrier and access to a customer base that mirrors the diverse audiences of our brands," said MTV Networks EVP digital distribution and business development Greg Clayman.

The agreement expands the comprehensive line-up of news, sports and entertainment programming and content available through Alltel‘s Axcess wireless data services.

"MTV Networks is home to some of the world‘s most recognized brands, and we are proud to bring its unique and entertaining content to our customers‘ phones. As the wireless phone continues to evolve into a mobile entertainment device, Alltel is committed to providing the latest and most compelling content available," said Alltel SVP wireless product management Wade McGrill.

Select MTVN programming and content will also be accessible via Celltop, Alltel‘s exclusive, patent-pending technology that provides customers an easier way to access, manage, and organize a wide range of information already available on their phones, adds the release.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories