MTV & Alltel Wireless tie up to provide content

MUMBAI: MTV Networks and Alltel Wireless of America have partnered to offer Alltel Wireless customers an array of programming from MTVN. These include on-demand mobile video, WAP sites, games and personalization features.

MTVN, will begin offering video from Comedy Central, MTV, Nickelodeon, VH1, CMT, The N, Spike TV, MTV Tr3s, and IFilm.

Additionally, Alltel Wireless will offer mobile web sites from Comedy Central, MTV and VH1. Games and personalization features from franchises such as Comedy Central‘s Emmy and Peabody-Award winning South Park, MTV‘s The Hills and Nickelodeon‘s SpongeBob SquarePants will also be accessible on capable Alltel phones, informs an official release.

"No other entertainment company offers such a complete portfolio of video, programming, games, mobile websites and other features targeting nearly every conceivable demographic as MTV Networks. With Alltel, MTV Networks is gaining an excellent wireless carrier and access to a customer base that mirrors the diverse audiences of our brands," said MTV Networks EVP digital distribution and business development Greg Clayman.

The agreement expands the comprehensive line-up of news, sports and entertainment programming and content available through Alltel‘s Axcess wireless data services.

"MTV Networks is home to some of the world‘s most recognized brands, and we are proud to bring its unique and entertaining content to our customers‘ phones. As the wireless phone continues to evolve into a mobile entertainment device, Alltel is committed to providing the latest and most compelling content available," said Alltel SVP wireless product management Wade McGrill.

Select MTVN programming and content will also be accessible via Celltop, Alltel‘s exclusive, patent-pending technology that provides customers an easier way to access, manage, and organize a wide range of information already available on their phones, adds the release.

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