MTNL, Shemaroo in pact for movie content on 3G, WAP

NEW DELHI: Bored because of the traffic jam which has forced you to stay in the same place for more than 15 minutes?
Just make a video call to 58800 and get to see your favourite film in a short 15-minute version on your 2G or 3G mobile, thanks to a new tie up between the Mahanagar Telephone Nigam Limited (MTNL) and Shemaroo Entertainment.
The new service also makes it possible for a consumer to log on to and see a range of over a 100 films on computers or mobiles.

All feature films will be available for a fee of Rs 15 while viewers can also log on to live devotional programmes from 11 different venues for a fee of just Rs two a minute.  
The service which will be available in Mumbai and Delhi.

MTNL CMD Kuldeep Singh said that broadband had been growing at a phenomenal pace and almost 500 to 600 new connections were getting logged almost every day. But it was not broadband which was driving the people who may not even understand the technology; it is the services that come through it. The real challenge is to make these services easy to access and use.

The service will be on the IPTV model with viewers getting access to the films that are in the library.

Shemaroo Director Jai Maroo said the aim was to increase the number of venues for devotional telecasts to around 20 soon. Similarly, he said the number of films in the library would not only be increased but regional language films will also be available. There was also a special ‘movie of the week‘ slot which featured the more popular films. Languages to be covered will include Telugu, Punjabi, Marathi, Gujarati, Malayalam, Bangla and Rajasthani. There will also be special videos of songs from films.

Maroo said Shemaroo had around 10,000 hours of video content for IPTV, DTH, mobile and so on. There would also be special content related to festival occasions and documentaries on special subjects like film personalities or places of pilgrimage.

He did not rule out a similar tie-up with the Bharat Sanchar Nigam Limited (BSNL) to reach out to more parts of the country.

MTNL executive director A K Bhargava said the service was very affordable and would cost the same for both 2G or 3G, though the experience would be better on 3G.

The technology is powered by Think Walnut Digital and the devotional content is powered by Vistaas Digital Media.

Bhargava said the promotion will be part of the Rs 60 million put aside for promotion of the MTNL mobile services.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories