Technology

MSOs to form bouquets for CAS, Hathway leads the way















MUMBAI: Multi-system operators (MSOs) are going to launch a two-pronged attack to make digital cable TV under Cas (conditional access system) popular as they pitch themselves in battle against direct-to-home (DTH) service providers.


While a la carte channels at Rs 5 are an attractive option they are throwing open to consumers in the Cas belt, the MSOs are also working at bouquet packages to target different segments. Discounts on second TV sets will also be made available.


Hathway Cable & Datacom is the first MSO to have finalised its tiered packages for pay-TV subscribers, allowing them to budget their cable subscription under Cas. The monthly value packages start at a low of Rs 85 (see table) and go up to Rs 120 (see table).


With taxes and Rs 77 on free-to-air (FTA) channels, the rates work out to Rs 222 and Rs 266 in Mumbai (Delhi will be cheaper by Rs 25 because of lower entertainment tax), excluding the rent on STBs. Hathway will make available over 60 FTA channels.

 

"We are offering 20 pay channels for Rs 85 at a discount of 15 per cent (from the a la carte option). The other option available is Rs 120 for 30 channels. Consumers can thus look at bouquets with this kind of discounting," Hathway Cable and Datacom managing director and CEO K Jayaraman tells Indiantelevision.com.


On the second TV set, Hathway is offering two packages: 15 channels (see table) for Rs 40 (discount of 50 per cent); and 28 channels for Rs 55 (50 per cent discount). While those who subscribe to the Family Mix (Rs 120) can take either of the two schemes for the second TV set, subscribers of Rs 85 (Desi and Videsi Mix) can‘t take the Rs 55 Double Dhamaka offer of Rs 55 for the second TV set.


"The economics won‘t work and our ARPUs (average revenue per user) would be terribly hit. So we have kept the packages that way. We feel the Family Mix is ideally suited for the Double Dhamaka offer on their second TV set as we are targeting a slightly upscale audience. For the Desi and Videsi Mix, our focus is on SEC B customers. Under this segment, we have divided the customers into those with Hindi and with English preferences," says Jayaraman.


ESPN and Star Sports are not included in the discount package for the second TV set. Consumers who take a la carte channels on their first TV, are also not offered any discounts on the second set.

 

Interestingly, the Zee-Turner channels are outside the bouquet offering, indicating a turf war that could emerge between the MSOs. And CNBC channels, which are distributed by Zee-Turner, have struck an independent deal with Hathway Cable & Datacom.


Sources in the industry say Wire & Wireless India Ltd (WWIL), the demerged cable company of Zee Group, is also working on a basic package where it will load Zee channels while keeping one or two popular channels of Star and SET-Discovery. WWIL CEO had earlier told Indiantelevision.com that he would be introducing a combo package where consumers who buy STBs on outright purchase and take annual subscription will be offered an attractive subsidy and at least 20 pay channels.


Clearly, Zee Telefilms founder Subhash Chandra is making an all out effort to hold the distribution business in his grip. He is set to give an aggressive push both to Dish TV, his DTH business, and WWIL. With Zee TV also gaining in ratings, he has ammunition on the content front as well.


The fight between Rupert Murdoch and Chandra is going to gather fresh colour in 2007. News Corp has a 20 per cent stake in DTH platform provider Tata Sky and 26 per cent in Hathway Cable & Datacom. Also grounded in the battle will be other MSOs like Hinduja-owned Incablenet as the cable industry enters the phase of consolidation.


"We have not been able to arrive at an agreement for including Zee-Turner channels in our package offerings. When we manage to do so, we will make another package for consumers," says Jayaraman.


What this means is that in the lowest package offering of Hathway, Zee-Turner channels will not be included. Though Jayaraman gave no definite answer, sources say Star and Sony have given discounts to Hathway on the second TV set.


WWIL, on the other hand, will work out attractive pricing and packages where Zee channels are preferred. Chandra has a bouquet of regional channels which he will also try to leverage to his advantage.


Hathway has not packaged the regional channels. "For those who want regional channels, they can take it on a la carte basis. Zee channels are also available on a la carte basis. By creating bouquets, we are offering consumers a wider choice," says Jayaraman.


Clearly, the ground for battle between DTH and cable in 2007 is being laid out. It looks like a price war is going to be fought to win subscribers.



Table elaborating Hathway‘s package offerings:










































































































































































































DESI MIXDESI-VIDESI MIXDOUBLE DHAMAKA IFAMILY MIXDOUBLE DHAMAKA II
Star PlusStar PlusStar PlusStar PlusStar Plus
Star oneStar oneStar oneStar oneStar one
Star GoldStar WorldStar WorldStar GoldStar Gold
Ch VStar MoviesStar MoviesStar WorldStar World
NGCNGCNGCStar MoviesStar Movies
Toon DisneyToon DisneyToon DisneyCh VCh V
Neo SportsSonySonyNGCNGC
SonySet MaxSet MaxHistoryHistory
Set MaxAXNAXNToon DisneyToon Disney
MTVNDTV 24 x 7NDTV 24 x 7Disney channelDisney channel
NickDiscoveryDiscoveryNeo SportsNeo Sports
DiscoveryTen sportsTen sportsSonySony
Ten sports CNBCM TVSet MaxSet Max
CNBCNeo SportsCh VSABSAB
AwaazCNN IBNBBCAXNAXN
CNN IBNM TV PIXPIX
Sahara One Ch V NDTV ProfitNDTV Profit
FilmyESPN NDTV 24 x 7NDTV 24 x 7
ESPNStar Sports MTVMTV
Star SportsBBC
 DiscoveryDiscovery
   A PlanetA Planet
   Ten sportsTen sports
   CNBCCNBC
   AwaazAwaaz
   CNN IBNCNN IBN
   Sahara OneSahara One
   FilmyFilmy
   ESPNBBC
   Star Sports 
   BBC 
Total Channels: 20Total Channels: 20Total Channels: 15Total Channels: 30Total Channels: 28
Price to the consumers after 15% discount:
Rs 85

Price to the consumers after 15% discount:
Rs 85

Price to the consumers after >50% discount:
Rs 40
(For additional TV sets)

Price to the consumers after 20% discount:
Rs 120

Price to the consumers after > discount: Rs 55
(For additional TV sets)
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/11/set-top-box-800x800.jpg?itok=pz9wqMdr
India poised to emerge as lucrative market for UHD STBs

The growing inclination of people towards ultra-high definition video viewing can be attributed as a major reason for the 4K Set-Top Box’s (STB) market growth. According to a report by Grand View research, the global 4K STB market size is projected to reach US$7.18 billion by 2024.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/01/Reliance-Jio-800x800_1.jpg?itok=Z9RZ3iGr
Reliance Jio to launch Android powered 4K STBs

Enjoying huge waves of success, Reliance Jio, within few months of its launch, plans to launch Android powered set-top boxes (STBs) in India. Following its idea of providing free 4G internet, this is believed to be Jio's second step in building their envisioned Digital Ecosystem in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/25/bi-800x800_0.jpg?itok=tfaGWUVv
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_28.jpg?itok=sUqa1jZF
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1.jpg?itok=I_5UAd8p
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_0.jpg?itok=Op9PJAk4
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Untitled-1_12.jpg?itok=gePFFzBo
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Imagine%20Communications.jpg?itok=hHV0BPjB
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories