Technology

MSOs to form bouquets for CAS, Hathway leads the way















MUMBAI: Multi-system operators (MSOs) are going to launch a two-pronged attack to make digital cable TV under Cas (conditional access system) popular as they pitch themselves in battle against direct-to-home (DTH) service providers.


While a la carte channels at Rs 5 are an attractive option they are throwing open to consumers in the Cas belt, the MSOs are also working at bouquet packages to target different segments. Discounts on second TV sets will also be made available.


Hathway Cable & Datacom is the first MSO to have finalised its tiered packages for pay-TV subscribers, allowing them to budget their cable subscription under Cas. The monthly value packages start at a low of Rs 85 (see table) and go up to Rs 120 (see table).


With taxes and Rs 77 on free-to-air (FTA) channels, the rates work out to Rs 222 and Rs 266 in Mumbai (Delhi will be cheaper by Rs 25 because of lower entertainment tax), excluding the rent on STBs. Hathway will make available over 60 FTA channels.

 

"We are offering 20 pay channels for Rs 85 at a discount of 15 per cent (from the a la carte option). The other option available is Rs 120 for 30 channels. Consumers can thus look at bouquets with this kind of discounting," Hathway Cable and Datacom managing director and CEO K Jayaraman tells Indiantelevision.com.


On the second TV set, Hathway is offering two packages: 15 channels (see table) for Rs 40 (discount of 50 per cent); and 28 channels for Rs 55 (50 per cent discount). While those who subscribe to the Family Mix (Rs 120) can take either of the two schemes for the second TV set, subscribers of Rs 85 (Desi and Videsi Mix) can‘t take the Rs 55 Double Dhamaka offer of Rs 55 for the second TV set.


"The economics won‘t work and our ARPUs (average revenue per user) would be terribly hit. So we have kept the packages that way. We feel the Family Mix is ideally suited for the Double Dhamaka offer on their second TV set as we are targeting a slightly upscale audience. For the Desi and Videsi Mix, our focus is on SEC B customers. Under this segment, we have divided the customers into those with Hindi and with English preferences," says Jayaraman.


ESPN and Star Sports are not included in the discount package for the second TV set. Consumers who take a la carte channels on their first TV, are also not offered any discounts on the second set.

 

Interestingly, the Zee-Turner channels are outside the bouquet offering, indicating a turf war that could emerge between the MSOs. And CNBC channels, which are distributed by Zee-Turner, have struck an independent deal with Hathway Cable & Datacom.


Sources in the industry say Wire & Wireless India Ltd (WWIL), the demerged cable company of Zee Group, is also working on a basic package where it will load Zee channels while keeping one or two popular channels of Star and SET-Discovery. WWIL CEO had earlier told Indiantelevision.com that he would be introducing a combo package where consumers who buy STBs on outright purchase and take annual subscription will be offered an attractive subsidy and at least 20 pay channels.


Clearly, Zee Telefilms founder Subhash Chandra is making an all out effort to hold the distribution business in his grip. He is set to give an aggressive push both to Dish TV, his DTH business, and WWIL. With Zee TV also gaining in ratings, he has ammunition on the content front as well.


The fight between Rupert Murdoch and Chandra is going to gather fresh colour in 2007. News Corp has a 20 per cent stake in DTH platform provider Tata Sky and 26 per cent in Hathway Cable & Datacom. Also grounded in the battle will be other MSOs like Hinduja-owned Incablenet as the cable industry enters the phase of consolidation.


"We have not been able to arrive at an agreement for including Zee-Turner channels in our package offerings. When we manage to do so, we will make another package for consumers," says Jayaraman.


What this means is that in the lowest package offering of Hathway, Zee-Turner channels will not be included. Though Jayaraman gave no definite answer, sources say Star and Sony have given discounts to Hathway on the second TV set.


WWIL, on the other hand, will work out attractive pricing and packages where Zee channels are preferred. Chandra has a bouquet of regional channels which he will also try to leverage to his advantage.


Hathway has not packaged the regional channels. "For those who want regional channels, they can take it on a la carte basis. Zee channels are also available on a la carte basis. By creating bouquets, we are offering consumers a wider choice," says Jayaraman.


Clearly, the ground for battle between DTH and cable in 2007 is being laid out. It looks like a price war is going to be fought to win subscribers.



Table elaborating Hathway‘s package offerings:










































































































































































































DESI MIXDESI-VIDESI MIXDOUBLE DHAMAKA IFAMILY MIXDOUBLE DHAMAKA II
Star PlusStar PlusStar PlusStar PlusStar Plus
Star oneStar oneStar oneStar oneStar one
Star GoldStar WorldStar WorldStar GoldStar Gold
Ch VStar MoviesStar MoviesStar WorldStar World
NGCNGCNGCStar MoviesStar Movies
Toon DisneyToon DisneyToon DisneyCh VCh V
Neo SportsSonySonyNGCNGC
SonySet MaxSet MaxHistoryHistory
Set MaxAXNAXNToon DisneyToon Disney
MTVNDTV 24 x 7NDTV 24 x 7Disney channelDisney channel
NickDiscoveryDiscoveryNeo SportsNeo Sports
DiscoveryTen sportsTen sportsSonySony
Ten sports CNBCM TVSet MaxSet Max
CNBCNeo SportsCh VSABSAB
AwaazCNN IBNBBCAXNAXN
CNN IBNM TV PIXPIX
Sahara One Ch V NDTV ProfitNDTV Profit
FilmyESPN NDTV 24 x 7NDTV 24 x 7
ESPNStar Sports MTVMTV
Star SportsBBC
 DiscoveryDiscovery
   A PlanetA Planet
   Ten sportsTen sports
   CNBCCNBC
   AwaazAwaaz
   CNN IBNCNN IBN
   Sahara OneSahara One
   FilmyFilmy
   ESPNBBC
   Star Sports 
   BBC 
Total Channels: 20Total Channels: 20Total Channels: 15Total Channels: 30Total Channels: 28
Price to the consumers after 15% discount:
Rs 85

Price to the consumers after 15% discount:
Rs 85

Price to the consumers after >50% discount:
Rs 40
(For additional TV sets)

Price to the consumers after 20% discount:
Rs 120

Price to the consumers after > discount: Rs 55
(For additional TV sets)
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/Dalet.jpg?itok=0-5wx5GR
Dalet to expand opportunities for b'casters & content producers

MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world,...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/LG%20%26%20SES.jpg?itok=IJvnNLDE
LG & SES to demonstrate 4K high frame rate tech

MUMBAI: SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on 16 & 17 May. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/16/Michael%20Hawkey.jpg?itok=4U-bvF_d
TiVo brings entertainment to Panama Cable Onda subs

MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/11/Ian_Goldsmith-David_W_Jones_0.jpg?itok=PipNfkbS
Irdeto helps Rogue Wave Software secure banks & PSPs

MUMBAI: Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/08/Nadeem%20Khan_2.jpg?itok=zyJc49bI
Gartner sees VIDIZMO as a 'challenger' for Enterprise Video Content Management

MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management. The Gartner Magic Quadrant evaluates vendor...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/05/LATAM.jpg?itok=uWgTkYY0
Virtualise content: Prime Focus signs deal with Turner LATAM

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks, with reports and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/04/Anil%20Ambani.jpg?itok=Dhy1Ez2I
R-Com signs pact with Aegis for VR & gaming, $ 36bn HPC market forecast

MUMBAI: Reliance Communications' undersea cable unit Global Cloud Xchange has entered into a HPC pact with two companies to provide cloud computing services. Traditionally, HPC has focused on serving end users, but the growth of IoT and Big Data, combined with the emergence of virtual reality and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/chris.jpg?itok=jVQOBS-4
Content & OTT solutions: Alliance & India's Fullorbis tie up to sell NETArchive

Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/Vynsley%20Fernandes%20and%20Sunil%20Ranadey.jpg?itok=oLYj8SoV
CastleMedia sets up Spyke for CPE and STBs repair

MUMBAI: Here’s some good news for the DTH Operators, MSOs and LCOs who used to get their STBs repaired from the neighborhood electrical shop at the hands of untrained, unqualified electricians.

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories