MSOs invite broadcasters to create consensual bouquets, avoid legal battles

NEW DELHI: Multi System Operators (MSOs) have initiated moves to open dialogue with broadcasters so that the non-Cas area Tariff Order can be implemented with rates worked out through mutual discussions, rather than the MSOs doing it unilaterally, leading to litigation.

Broadcasters however, say they have not decided on any course of action, only hoping, seriously, that the order would be retracted sooner or later.

Senior MSO Alliance leaders told that they have started talks with broadcasters on the issue since the middle of this week.

MSOs argue that since Trai is not likely to retract or modify what is now commonly known as the ‘a la carte order,‘ and since TDSAT has insisted broadcasters not impede its implementation, the Order will come into effect from 31 December.

The MSO Alliance says that after 31 December, they shall not be able to charge subscribers more than the prices capped by Trai right across the country. Therefore, the question arises: ‘Who will fix the channel prices and the prices for bouquets?‘

They say they are telling broadcasters that it is better that the latter come forward to work together and create bouquets area/region-wise, giving those channels in each area which best suits the demographic and economic pattern of the residents,

Says an MSO Alliance source, "After 31 December, we shall have to do it ourselves if they do not come forward and work these out, because we shall not be able to charge a penny more than what Trai has prescribed for each area.

"In that case, we shall have to work out bouquets which we feel are the best for each area, depending on their language and financial patterns, like more Gujarati channels in the bouquets for areas in Mumbai with Gujarati domination, more regional channels for other areas and so forth."

Broadcasters seem unsure as of now about their course of action.

One could be moving the High Court to ask TDSAT to take a definite stand on their stay order plea, but senior broadcaster sources said that is not a good option.

The decision from broadcasters, since the efforts are being made, at very senior levels, will be clear after the Christmas holidays, with just five days to go for the implementation of the Order.

Latest Reads
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories