Technology

MSOs earmark Rs 50 mn to jointly promote subsidised STBs

MUMBAI: Den Networks, Hathway Cable & Datacom, Incablenet, Digicable WWIL (Siti cable), has earmarked Rs 50 million to promote its subsidised set-top box (STB) offering in Mumbai and Delhi.


The MSO body had recently launched a promotional offer for consumers in Mumbai and Delhi to avail the STBs at a subsidised price of Rs 799.


MSO Alliance has already spent close to Rs 15 million on print ads in leading publications like Times of India, Hindustan Times, DNA, Economic Times, Navbharat Times and Maharashtra Times.
 
"We (MSO Alliance) will spend close to Rs 50 million to promote the offer. We have already spent Rs 15 million out of it. We have issued ads in several publications in Mumbai and Delhi," Den Networks CEO and MSO Alliance secretary SN Sharma said.


The MSOs will revise the price of the STBs after 30 September in Mumbai and Delhi. MSO Alliance will also offer subsidised STBs in Kolkata in within 20 days.


"We are not launching the offer in Chennai since none of the MSO Alliance MSOs are present in the city," Sharma added.
 
The MSO Alliance is also carrying out below-the-line activities like street plays. It is engaging Resident Welfare Associations (RWA) to do live demos to educate customers about the benefits of digitisation.


The Ministry of Information and Broadcasting revised the deadline for full digitisation of the four metros of Delhi, Mumbai, Kolkata and Chennai to 31 October from the earlier deadline of 30 June to allow platforms and consumers more time to convert to digital.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Bengt%20Jonsson%20and%20Pallavi%20Puri.jpg?itok=pTULRoal
Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/17/baskarsub800x800_0.jpg?itok=qGxttIec
“Competition in OTT solutions is what makes it exciting:" Amagi's Baskar Subramanian

Like previous years, Amagi is exhibiting at the global broadcast and OTT ecosystem confab, IBC, in Amsterdam. Among the tech solutions it is showcasing at the exhibition include: Cloudport channel Playout, Thunderstorm OTT Ad insertion, and Storm TV localization.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Vijay_Sajja-Ajay_Kumar_Meher.jpg?itok=KEK4TWOg
SonyLiv can monetise content bundles better using Evergent solution

MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. ts comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sonia_Prashar-Richard_Lim-Amit_Mittal-Eddie_Udagawa_2.jpg?itok=dlzNb0IH
Infotainment tech DaVinci Resolve 14, Cinema EOS C200 etc. to be showcased at BIS next month

MUMBAI: The paradigm shifts in infotainment technology across the globe has lead technology seekers to connect with the innovators and experience the marvels first-hand.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/12/Aron_Jaszberenyi-Harrie_Tholen_0.jpg?itok=FQ0UNOha
Zee, Sony and Disney tech providers NexGuard, Colorfront collaborate to ensure distributors stay ahead of pirates

MUMBAI: NexGuard and Colorfront have released key updates to their joint solution, adding support for multi-layer watermarking workflows and enhanced scalability and automation of forensic watermarking.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/set-top-box.jpg?itok=QZdZKiHJ
Govt steps helping APEJ STB market, global sales may expand at 7.5pc CAGR

MUMBAI: Owing to increase in penetration of television and TV services within rural areas as well as urban areas, the set-top box market will receive a boost all across the APEJ region. Disposable incomes are on a rise in India and China, and this is helping the set-top box (STB) market turnover to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/07/Ramki_Sankaranarayanan.jpg?itok=SHux3qER
How broadcasters and studios can harness ERP, innovative tech to run content biz

MUMBAI: India's Prime Focus, which was in news in connection with the leak of an upcoming episode of 'Game of Thrones' to be broadcast by its partner Star India's Hotstar, recently signed technology deals with prominent traditional and digital broadcasters. Now, its technology arm Prime Focus...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/31/KP_Sreekumar-Guido_Meardi.jpg?itok=3ssk-I4E
STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

MUMBAI: V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialised broadcast and communications engineering services, have announced a partnership that enables operators to deploy V-Nova Perseus technology at an accelerated pace.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/29/Untitled-1.jpg?itok=1DQUPGYK
Fox-Samsung to licence metadata for HDR to content cos & STB makers

MUMBAI: 20th Century Fox, the parent company of Star India, Panasonic Corporation and Samsung Electronics have announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called...

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories